2013 Inductees


Bain

Adam Bain, President of Global Revenue, Twitter, Inc.

Adam oversees Twitter’s worldwide monetization efforts and the rollout of its advertising platform. Prior to joining Twitter in 2010, he served as President of the Fox Audience Network (FAN), a role in which he oversaw a division that includes one of the web’s largest advertising platforms and a team dedicated to monetizing News Corporation’s web properties and hundreds of third-party online publishers.

Previously, Adam served as Fox Interactive Media’s original Chief Technology Officer, and helped spearhead acquisitions of MySpace, IGN, Photobucket, and Scout Media. He began his career with News Corp running the technology and product divisions at FOXSports.com, and previously served in several roles within the online news industry, including stints at latimes.com and Cleveland.com. In September 2012, Adam was listed as #1 in “AdWeek's 50” ranking of indispensable industry talent. He serves on the board of the Ad Council and is a member of their Executive Committee. You can follow him on Twitter @adambain.


Bough

B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Mondeléz International

B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bonin is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bonin has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bonin has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.

Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bonin was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.

Previous to his work with PepsiCo, Bonin was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bonin was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.

Bonin’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer's Choice for MrPicassoHead.com. Bonin also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bonin attended Hartwick College, earning degrees in Physics and Political Science.


Candelino

Robert Candelino, Vice President, Branding, Skincare, Unilever

Robert (Rob) Candelino is Vice President, Brand Building, for Unilever’s Skincare business. He is responsible for some of America’s favorite beauty brands including Dove,® Dove Men+Care,® Axe,® Caress,® Simple, Vaseline and Pond’s.

Rob has been with Unilever for 16 years and has worked in Customer Development, Innovation and a variety of Brand Management roles in Canada, the United States and the UK.

The work Rob and his team have done at Unilever has received numerous industry awards such as “Integrated Campaign of the Year – Dove Men+Care” from AdWeek in 2011 and Dove being named one of “America’s Hottest Brands” by AdAge in 2011.

Additionally, Rob has received several personal honors including being named as a “40 under 40” marketing executive from both Ad Age and Sports Business Daily in 2013. In 2008, Marketing Week in the UK named Rob a “Power 100” marketer.

Rob is a Canadian national and holds an undergraduate degree from the University of Guelph in Ontario, Canada. Rob lives in New York, NY.


Levy

Tara Walpert Levy, Managing Director, Ads Marketing, Google & YouTube

Tara Walpert Levy brings 17 years of experience to Google, where she leads Ads Marketing for Google and YouTube. In this role, she is responsible for the company’s communications and market development for Google and YouTube's advertising offerings, globally.

Prior to joining Google, Tara was the President of Visible World, the leading targeted TV advertising platform for media buyers, advertising professionals, and marketers. She was also an Associate Partner at McKinsey & Company, where she was a leader of the Global Media & Entertainment and Sales & Marketing groups. Tara began her career in print and online advertising sales and has worked as an investment banker for Goldman Sachs and a consultant for The LEK Partnership.

Tara writes and speaks frequently on the shifting advertising landscape and has been named by Advertising Age as one of the top "Women to Watch", by Crain’s as one of NYC’s “40 Under 40”, and by Fast Company as one of the “Most Creative People in Business.” Tara currently serves on the alumni advisory board of McKinsey & Company, is a member of the Young Presidents Organization, and is on the Board of Directors of F.E.G.S., a non-profit focused on health and human services. Tara is also an angel investor in, and advisor to, several media and marketing startups in the NY area.

Tara received a B.A. in economics from Harvard University and a M.B.A. from Harvard Business School. She currently lives in Manhattan with her husband and twin boys.

Read our exclusive interview with Tara here!


Lewis

Lynn Lewis, Global Managing Partner, J3 UM

Lynn Lewis is the Global Managing Partner of J3, UM’s dedicated Johnson & Johnson media unit. For the past decade she has maintained her status as media maven, industry thought leader and mentor for many within UM. She encompasses the curiosity that is required for today’s successful media executive. Lynn’s leadership at J3 has become an agency and industry model of how integrated communications planning leads to a new level of creativity and effectiveness.

Since December 2009, Lynn has been accountable for incorporating strategic imperatives (digital innovation, custom content, data analysis and visualization, and retail activation) across three global business units for such iconic brands as ACUVUE,® Listerine,® Neutrogena, ® TYLENOL® and JOHNSON’S® Baby. Over the years Lynn has led J3 through a significant evolution which has resulted in ground-breaking and creatively-charged media executions.

Prior to her current role, Lynn was the Global Managing Partner on Sony at UM, spearheading their marketing efforts from the New York office. She led some of Sony’s most innovative media campaigns and consistently received praise for her ability to find and connect consumers to Sony. Lynn joined UM in 2003 as the Director of Client Services where she was responsible for building the account management discipline within UM. In this role she established a relationships with clients, driving communications between creative and media specific accounts.

Lynn entered the advertising industry in 1994, where she served as Account Director at McCann-Erickson Worldwide and handled marquee accounts including Coca-Cola, L'Oréal, Waterman, Nabisco, Vaseline and Bacardi USA. She is also an active participant in the industry and an accessible mentor to young talent at J3 and beyond. In 2012, Lynn was named Advertising Working Mother of the Year by Advertising Women of New York (AWNY).


Pendleton

Todd Pendleton, Chief Marketing Officer, Samsung Telecommunications America

Todd Pendleton currently serves as the Chief Marketing Officer for Samsung Mobile USA. Since joining Samsung in June of 2011, Todd has reshaped the company’s brand image in the U.S. with the launch of “The Next Big Thing is Here” marketing campaign to align with the company’s position as the #1 manufacturer of mobile devices.

Under Todd’s leadership, Samsung Mobile USA has been one of the fastest growing social brands (Facebook/Twitter) in the world growing more than 26 million fans in 16 months. Mashable called Samsung Mobile the “breakthrough brand of 2012.” The company was also named “Top Riser” on Interbrand’s Best Global Brands list and improved its ranking from #17 to #9 as a result of a 40 percent rise in brand value.

His creative vision for “The Next Big Thing” campaign has resulted in three of the top five “most viral tech videos of 2012,” according to the media research group Visible Measures, with the “The Next Big Thing is Already Here” ad for the Galaxy S III claiming the top spot.

Samsung Mobile’s marketing is cited by the Wall Street Journal as a big reason there is a shift in perception that Apple has “lost its cool to Samsung.”

In addition to defining the brand for the organization, Todd sets the marketing strategy for iconic products and Samsung Mobile’s channel presence. He has overseen the most successful product launches in the company’s history including the Galaxy S III, Galaxy Note II and Galaxy S 4.

With an extensive sneaker collection to prove it, Todd spent 15 years at Nike, Inc. prior to joining Samsung. During his tenure, Todd advanced from advertising manager to become Nike’s first Basketball Brand Manager. He led the team that signed LeBron James and Kobe Bryant along with the creation of Nike’s first book: Sole Provider – 30 years of Nike Basketball. He then went on to leadership positions at a country, regional and global level including the role of Global Brand Communications Director. Todd led some of the company’s most iconic marketing campaigns including Freestyle - Time Magazine’s 2001 Ad of the Year; the Grammy nominated: “I’m Better Than I’ve Ever Been” 25 Years of Air Force One celebration; “Write the Future” Global World Cup campaign; Livestrong: “Chalkbot” Tour de France initiative and Nike China’s “Just Do It” Olympic campaign.

Todd holds a bachelor’s degree from Northeastern University, located in Boston, MA.


Seuge

Emmanuel Seuge, Vice President, Global Alliances and Ventures, The Coca-Cola Company

In 1997, Emmanuel Seuge, then 21 years old, took a break between his fourth and fifth years at the École Supérieure de Commerce business school in Paris to complete a yearlong marketing internship with Coca-Cola. Emmanuel, a Paris native, helped with the beverage giant’s marketing push for the 1998 FIFA World Cup in France.

“I am a football fanatic, and I was wondering what would be the best way to participate in [the World Cup],” Emmanuel said. “I sent my résumé to all of the [World Cup] sponsors and Coke chose me.”

Emmanuel never returned to school full time. He instead took a marketing position with Coke, finishing his degree by attending night classes and developing a sports marketing module for the school. Now 35 and the director of Coke’s global sports and entertainment marketing department, Emmanuel says it was a life-changing decision. “I love sports, I love music, I love to work on major projects, and now I am doing it for the largest brand in the world,” he said. “I am passionate about [my job] and I feel lucky to be doing it.”

Since then Emmanuel has worked on four World Cups and five Olympics. In 2006, he moved from overseeing Coke France to work for the brand’s global push in Atlanta. And in 2010, he oversaw Coke’s entire integrated marketing campaign for the FIFA World Cup in South Africa. For the 2010 World Cup, Emmanuel and his team crafted a campaign that revolved around Cameroon soccer star Roger Milla’s 1990 post-goal celebratory dance. The campaign, called “Open Happiness,” included the creation of the anthem “Wavin’ Flag,” which Emmanuel’s team produced alongside Somali hip-hop artist K’naan. Coke recorded the song in 17 languages, and the song sold 2.5 million copies.

When Emmanuel attends a sports event, he and his team try to pinpoint “Coke moments” — instances when large groups of people are connected by a common passion for the sport. In 2006, Emmanuel saw tens of thousands of German fans watch games at live public viewings, and for 2010 Coke implemented 732 of these public viewings around the globe.

“How fans transform into spontaneous and celebrating happy people in the context of football,” Emmanuel said, “that is a strategic space that we want to tap into.”