National Advertising Contest Shines a Headlight on Distracted Driving
AAF and SPM launch 2nd Annual “Champion a Cause” Creative Challenge

St. Petersburg, Fla. (April 1, 2011) – The Department of Transportation’s warning against distracted driving is sometimes hard to hear, especially for the compulsive-natured business traveler – a demographic that’s notoriously hard to reach.

To help drive home the message with this elusive audience, SecurityPoint Media and the American Advertising Federation are teaming up for the 2011 “Champion a Cause” Creative Challenge. The contest invites the nation’s top advertising, marketing and media experts to design an airport security bin advertisement targeting adults who text and drive.

The media provides a rare opportunity to command the attention of fast-paced travelers who are harder to reach through traditional media. This includes tech-savvy adults who play a central role in the problem of distracted driving and are also a key to its solution.

In 2009 alone, distracted driving took nearly 5,500 lives and injured 450,000 people. The National Highway Traffic Safety Administration reports that while one third of texting teens say they have sent or read a text message while driving, nearly half of all texting adults admitted to doing the same.

“Advertising is a powerful and effective communications tool,” said President and CEO of the American Advertising Federation James Edmund Datri.  “I am pleased that the creativity of AAF members will be unleashed to educate the public about this important issue.  I look forward to seeing the results of their work in June.”

The submission deadline is Friday, April 29, 2011. Winners will be announced during ADMERICA! 2011, AAF’s national conference in San Diego this June. For contest details, visit www.securitypointmedia.com.

About SecurityPoint Media
SecurityPoint Media is the leader in airport passenger security checkpoint advertising and the innovator of the SecureTray System®. This integrated system, which includes SecureTrays®, SecureCarts® and DivestingTables®, provides an end-to-end solution to improve efficiencies in the security screening process, while offering a viable and invaluable advertising opportunity. SecureTray System has been tested and evaluated by the TSA and the National Safe Skies Alliance. The system has also been validated with successful implementation and ongoing success at major US airports. For more information about SecurityPoint Media please visit http://www.SecurityPointMedia.com

About the American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 225 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's website at www.aaf.org.

 

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Media Contact:
Amy Engster
M: 518-322-7552
AEngster@securitypointmedia.com