JCPenney Sponsors 2011 National Advertising Student Competition

WASHINGTON DC – Nearly 150,000 advertising professionals across the nation have jump-started their careers through the American Advertising Federation (AAF) National Student Advertising Competition (NSAC). This year JCPenney will be the 38th sponsor of NSAC. For almost forty years, this competition has provided college students the hands-on, practical experience necessary to be competitive in this industry.

“After competing in the NSAC competition for four consecutive years, I can honestly say that it was the single-most beneficial activity I have ever taken part in during my entire educational career. NSAC is more than merely an advertising competition. It offers us a way to practically and organically learn methods of collaboration, management, problem solving, and critical thinking. It streamlines our creative process. It develops us into leaders. Learning in the classroom is, obviously, a necessity, but it is the conjunction of an extracurricular medium that allows us to gain an experiential knowledge of what we are learning and to begin to understand exactly how powerful implementing these tools can be.” – Andreas Robichaux, Chapman University NSAC team member, 2010 National Champion.

The competition requires college chapter members to develop a 32-page marketing campaign and 20 minute presentation in response to a case study co-authored by JCPenney and AAF Academic Committee. Each student team will first participate at the district level and then winning teams will advance to the national level. Student teams will pitch their campaign to a judging panel selected by the sponsor during the National Conference held in San Diego, June 2-4, 2011. Year over year, the quality of work and level of creativity surpasses the previous year and sponsors have been known to implement the ideas generated by these impressive, high-caliber student teams.

“JCPenney is thrilled to be the 2011 National Advertising Student Competition sponsor. We are eager to see what ‘Big IdeaS’ will emerge from some of the most talented student advertising minds today.” – Mike Boylson, Executive Vice President, Chief Marketing Officer, JCPenney Company.

AAF currently has 15 districts and over 200 college chapters. Last year 147 college chapters competed at the district level and it is anticipated that the number will increase in 2011.

“We are proud to have JCPenney as our sponsor this year and look forward to another successful partnership. Corporate support such as this enables AAF college chapter members to participate in a stimulating learning opportunity. NSAC provides the real-world perspective that students need as they embark on a career in the advertising industry.” – James Edmund Datri, AAF President and CEO.

JCPenney will not only sponsor NSAC this year but will also host the 2010 AAF Student Conference in Dallas, Texas on October 21-22. This event connects students with a variety of professional development opportunities and encourages them to meet and network with industry leaders and AAF alumni.

To learn more about how to start an AAF college chapter and participate in the NSAC, please visit .

About JCPenney Company, Inc.
JCPenney is one of America’s leading retailers, operating throughout the US and Puerto Rico. It carries the largest apparel and home furnishing sites on the Internet,, and the nation’s largest general merchandise catalog business. Across their integrated enterprise, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company’s commitment to providing customers with style and quality at compelling prices. For more information, visit the JCPenney, Inc. website at

About the American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 214 college chapters, the AAF provides 7,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at