Canoe Ventures

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Canoe Ventures

Canoe Ventures, formed by the six largest U.S. cable providers, is bringing innovative advanced advertising solutions to market that will empower viewers to interact with their TVs and, change the way networks and advertisers interact with consumers. For the first time, advertisers can reach millions of digital cable households across Canoe's national cable footprint.

Canoe enables:


  • Ease of Use. Pricing, projections, customer relationship management (CRM), research, campaign development, booking, reporting, invoicing and accounts payable/receivable are all part of our end-to-end ad management solution designed to streamline interactive ad campaign workflow.
  • Flexibility. Canoe's ad stewardship will enable near-real time campaign monitoring, tracking and optimization for push/pull decisions on the ad buy adding flexibility for marketers.


  • National Scale. Canoe's platform is being developed to scale across a national footprint and will provide direct benefits to marketers who want to deepen brand relationships with consumers. Advanced TV advertising helps marketers reap the benefits of metrics and accountability reaching millions of households with more relevant ads. Canoe will provide enabling infrastructure that supports and connects cable operators and national networks – or, the entire national TV ad ecosystem – for deploying interactive TV products such as RFI 1.0, (a request-for-information ad overlay), polling and trivia, and T-commerce.

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