THE CREATIVE GROUP ANNOUNCES ALLIANCE WITH AMERICAN ADVERTISING FEDERATION

AAF Members Will Have Access to Targeted Career Information, Resources Under Agreement


MENLO PARK, CA -- The Creative Group, a specialized staffing service providing advertising, marketing, creative and web professionals on a project basis, today announced an alliance with the American Advertising Federation (AAF), the oldest national advertising trade association, to provide targeted career and management advice to advertising and marketing professionals.

Under the agreement, The Creative Group will provide exclusive content for the AAF’s online “Knowledge Center” and “Job Bank,” including articles and research on hiring and employment trends, and host webinars on career-related topics. More than 40,000 advertising professionals and 8000 students nationwide access the AAF’s online resources. The Creative Group’s offices also will serve as a resource to local Ad Clubs.
In addition, The Creative Group is a sponsor of several AAF programs, including the Advertising Hall of Achievement, Most Promising Minority Students Program and the AAF National Conference, taking place June 10-12, 2010, in Orlando, Fla.

“The Creative Group is dedicated to providing the career resources advertising and marketing professionals need to keep their skills and knowledge base current, and stay competitive in today’s job market,” said Donna Farrugia, executive director of The Creative Group. “The AAF shares this mission, and we’re pleased to work with an organization that has a long history of helping its members achieve success.”

James Edmund Datri, AAF president and CEO, said, “Partnering with The Creative Group allows us to enhance our existing programs and ensure our members receive the most up-to-date news and information to help guide their careers. Our Club members also will benefit from The Creative Group’s hands-on involvement at local events throughout the country, such as resume reviews, seminars and networking functions.”

About The Creative Group
The Creative Group specializes in placing a range of highly skilled advertising, marketing, creative and web professionals with a variety of firms on a project basis. The Creative Group’s internal account managers typically have prior experience working within the creative industry, which helps them better understand their clients’ needs and their freelancers’ unique talents. Headquartered in Menlo Park, Calif., the firm has offices in major markets across the United States and in Canada. More information, including online job-hunting services, candidate portfolios and The Creative Group’s award-winning career magazine, can be found at www.creativegroup.com.

About AAF
The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry and 8000 advertising students. The AAF has a national network of 200 Ad Clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations. For more information, visit the AAF’s website at www.aaf.org.