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The American Advertising Federation's Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry's standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.
For many local clubs, awarding the AAF Silver Medal is the highlight of their year. It enhances the image of advertising by recognizing a locally well-known person for their advertising and community involvement.
Silver Medal recipients are selected by a panel of judges from each local
club. Judges use the following criteria when making their selections:
Contribution to His/Her Company - The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising serviceCreative Ability - The recipient must have shown a consistent, high degree of original thinking in their field.
Contributions to the General Advancement of Advertising - The recipient must have worked to increase the stature and raise the standards of the advertising profession.
Contributions to the Community - The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.
Recipients are presented with a Silver Medal Medallion or a Silver Medal plaque. Some clubs chose to give their recipients both items. Silver Medal Plaque is $135.00 plus s/h. Silver Medal Medallion is $100.00 plus s/h.
To order a Silver Medal Plaque ($135) or Silver Medal Medallion ($100), please visit the Award Group at www.theawardgroup.com/silvermedalaward.
For assistance, please contact Seth Keisler at (212) 473-7000 ext. 233 or at skreisler@theawardgroup.com.
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