Ad-ology Research

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NSAC

June 2–4, 2012
Austin, TX


Ad-ology Research

Ad-ology Research provides valuable research, forecasts, analysis and insights for over 440 industry categories, enabling strategic advertisers and marketers to make the best decisions for the growth of their business.

Ad-ology Research will provide research and insights for the 2012 National Student Advertising Competition through access to a special NSAC Channel in Ad-ology PRO. This channel includes the new ‘Digital Media Influence on Casual Clothing’ report and other category research, consumer spending and demographic data, and selected Ad-ology ‘Audience Interests + Attitudes’ psychographic reports. Psychographics reveal what’s in the hearts and minds of consumers, helping create messages that resonate and improving the efficiency of traditional and non-traditional advertising. Each ‘Audience Interests + Attitudes’ report analyzes 70 topics of interest including: lifestyle, shopping attitudes, personal goals, media usage, social media usage, and more.

As an NSAC research partner, Ad-ology Research sponsors the NSAC Best Use of Marketing Research Award. This award includes a $1,000 grant and a trophy, and is given to the finalist team that demonstrates the best use of marketing research in their NSAC presentation and plan book. The award will be presented at the AAF National Conference in San Diego.

For access, faculty advisors for participating institutions must download and complete the Ad-ology Subscription Terms & Conditions here (40k, .doc). Fax the completed form to 800-548-4223, Attn: Joan Pell or scan and e-mail to joanpell@ad-ology.com. Once the signed document is received, a team login will be created and e-mailed to the faculty advisor.

Complimentary access will be granted to each institution until June 5, 2011.