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AAF National Conference 2004 Speakers Speakers (H- N)  June 12 - 15The Fairmont Dallas Dallas/Fort Worth  Bob Harris, CAE Bob Harris has managed associations for more than 20 years in Tallahassee, Florida, at an association management company he founded in 1979. He speaks professionally on non-profit issues, association efficiency and more. He teaches association management at Tallahassee Community College and is an instructor for the U.S. Chamber at the Institute for Organization Management. His Association Self-Auditing Process® has been conducted by 3,000 nonprofit organizations internationally.  King Hill, principal & director, marketing services, DigiKnow Inc. King Hill is an accomplished writer, speaker and strategist with a successful track record integrating computer technology into traditional marketing communications programs. He is responsible for supervising DigiKnow's marketing activities and also serves as a lead consultant with many of the firm's e-commerce clients. Hill is a frequent speaker on topics relating to Internet strategy and marketing, and is a regular contributor to FOX News. DigiKnow has offices in Cleveland and Columbus, Ohio and Houston and Dallas, Texas. The firm's clients include the Cleveland Browns, Columbus Blue Jackets, Pittsburgh Penguins, Visa USA, Nestle USA and others.  Brad Karsh, president, JobBound Brad Karsh leads JobBound, a company dedicated to helping students make the transition from college life to the working world. He has presented at dozens of universities to thousands of students across the country. He offers a workshop on making the move from campus to the real world. Prior to JobBound, Brad worked for 15 years at Leo Burnett advertising in Chicago on accounts including McDonald's, Procter & Gamble, and Keebler. He left Burnett in 2002 as VP/director of talent acquisition, in charge of agency hiring.  Alice Kendrick, Ph.D., professor, SMU, Temerlin Advertising Institute Alice Kendrick teaches advertising research and contemporary advertising issues. Her research in the areas of advertising agency account planning, advertising content and advertising education has appeared in the Journal of Advertising Research, Journal of Services Marketing and Journalism & Mass Communication Quarterly. Results of her work have also been featured in Advertising Age, ADWEEK and Ms. magazine, and she is co-author of a book entitled Successful Advertising Research Methods. She also has been an active member of the AAF's academic committee since 1987.  Jason E. Klein, president & CEO, Newspaper National Network LP Jason Klein is president of the Newspaper National Network (NNN), a private partnership whose ownership includes 23 of the largest newspaper companies and the Newspaper Association of America. Prior to joining NNN, he was president & CEO, Healthy Living Media. Previously, Klein was CEO of Times Mirror Magazines and a corporate VP at the Times Mirror Company. At TMM, Klein oversaw a company with $300 million in revenues and 25 titles including Golf, Popular Science, Field & Stream, and TransWorld Skateboarding.  Frank J. Kopec, principal, Kopec Media Solutions Frank J. Kopec is a seasoned marketing veteran in media planning and directing media services. He has worked with many well-known brands to drive sales at both the national and local levels including Nissan, Kimberly Clark, Nokia, Champion Athletic Apparel, Harley Davidson, Pennzoil, DuPont, Kodak and Anheuser-Busch. Kopec has been director of media services for top agencies in Chicago, Dallas, Houston and St. Louis. He is a co-author of the book "Essentials of Media Planning: A Marketing Viewpoint," which is in its 10th printing and third edition that is printed in three languages.  Dolores A. Kunda, president/CEO, Lápiz Agency Dolores Kunda has more than 18 years experience in the advertising industry. She joined Leo Burnett in 1984 as a client service department trainee and has worked her way through the ranks. Kunda's advertising career spans work in the U.S. general market (Memorex, Kraft), international market (Kellogg's Mexico) and the U.S. Hispanic market. She has led award-winning teams for Kraft, McDonald's, Kellogg's and Procter & Gamble and has introduced new products in the U.S. and Mexico. She has worked diligently to help establish Lápiz's blue-chip client list which includes Coca-Cola, Kellogg's, Procter & Gamble, Toys "R" Us and Disney.  Bud Liebler, principal, Liebler!MacDonald Bud Liebler's career spans over 35 years in key public relations and marketing positions at Ford Motor Company and Chrysler Corporation and in both public relations and advertising agencies. He spent 21 years at Chrysler rising to the position of senior vice president of marketing and communications where he was responsible for all corporate and brand advertising and communications and served as chief public relations adviser to Lee Iacocca.  Caroline H. Little, CEO & publisher, Washingtonpost.Newsweek Interactive Caroline Little joined WPNI, which operates washingtonpost.com and newsweek.com, in 1997 as general counsel and went on to serve as COO & president. washingtonpost.com is consistently the number one local news and information site in the country, and one of the top news sites nationally and internationally. Prior to joining WPNI, Little was deputy general counsel at U.S. News & World Report, The Atlantic Monthly and Fast Company. She also served as an associate at the law firm of Arnold & Porter.  Paul N. Loomis, president/CEO, The Loomis Corporation & Luminous Sound Studios Paul Loomis a composer, conductor, songwriter, music producer, arranger, orchestrator and keyboard artist. Luminous Sound Studios is an in-house music and post-production company featuring a 7,500 square foot audio recording studio complex with three recording studios. His clients include Warner Bros., CBS, ABC, Viacom, Universal Television, Lucasfilm, Ltd., EMI Records, Warner Music Group, Atlantic Records, Sony Records, Tommy Boy Records, Bob Marley Music and Arista Records.  Mike Malone, creative group head/writer, The Richards Group Mike Malone began his writing career as an excuse to avoid organic chemistry lab. He started as a sportswriter, political columnist, features writer and reporter. Prior to joining The Richards Group 19 years ago, Malone was a copywriter for Tracy-Locke in Dallas, as well as for McKinney, Silver and Rockett in Raleigh. He has been named to ADWEEK's Creative All-Stars three times, most recently as a Most Valuable Player. His current assignments include Hyundai Motor America, the Florida Department of Citrus, AIM Funds, Motel 6, and Reliant Energy.  Jim McDonald, senior vice president & chief brand officer, RadioShack A 27-year veteran of the world of advertising and marketing, Jim McDonald joined RadioShack in January of 1998. Prior to that McDonald served as the senior vice president and RadioShack's account director for Young & Rubicam's The Lord Group. He also served as a multi-unit retail specialist for Young & Rubicam's Worldwide New Business Council. While McDonald worked for this NY-based advertising agency, RadioShack's initial brand repositioning advertising and the tagline "You've Got Questions, We've Got Answers" were introduced.  Terry McIntyre, director, sports marketing, USA TODAY Terry McIntyre is responsible for managing the business side of "America's Sports Daily," and growing revenue by working with professional leagues and associations. McIntyre works with the newspaper's editorial operations department to create special bonus sections for major sporting events. McIntyre has worked with some of the country's largest sporting organizations including the National Football League, NASCAR, National Basketball Association, and the PGA TOUR. Previously McIntyre was responsible for creating the USA TODAY's Media Solutions team, which offered creative solutions for advertisers including multimedia integration, sports marketing and educational initiatives.  Karl Meisenbach, director, advertising, HDNet Karl Meisenbach's experience includes working with advertisers to deliver their messages via nationally syndicated TV programs, in-flight TV, in-store TV, Webcasting, and now, the best viewer experience ever, HDTV. Meisenbach has worked with over 30 advertisers such as Budweiser, Nokia, Mitsubishi, Sony and New Line Cinema to sell, test and take advantage of the benefits that HDTV delivers. Previous to HDNet, Meisenbach was working with advertisers and marketers to utilize streaming video with broadcast.com.  Carla Michelotti, executive vice president/general counsel, Leo Burnett Worldwide &
chairman, AAF Board of Directors Carla Michelotti has legal responsibility for a network that encompasses more than 200 operating units in more than 80 countries, while playing a key role in the agency's aggressive growth and diversification drive. Michelotti is recognized as one of the industry's foremost authorities on a broad scope of issues pertaining to advertising and communications. She is responsible for Burnett's government affairs activities globally, covering issues such as commercial free speech, industry self-regulation, privacy and e-commerce.  Stephen Moss, general manager, advertising sales, MSN/Microsoft Corporation As MSN general manager for advertising sales, Stephen Moss has responsibility for driving the development of new products and content that delivers results for advertisers. He manages a professional sales team that consults with major advertising clients on how to maximize their return on advertising investments. Prior to joining Microsoft MSN, Moss was CEO of DoubleClick Media, Asia, where he established offices in Korea, China, Hong Kong, Taiwan and Singapore. Prior to DoubleClick, he was vice president, managing director-Asia, Business Week Magazine, where he was responsible for advertising sales, marketing research and the Business Week professional conferences series in Asia.  George Murphy, senior vice president, global brand marketing, DaimlerChrysler Corporation George Murphy is responsible for the global marketing efforts for the Chrysler, Jeep and Dodge vehicle lines. Murphy joined DaimlerChrysler after two years with Ford Motor Company, where he was general marketing manager for the Ford Division. He was responsible for developing and implementing marketing strategies and programs for all Ford brand cars, trucks, sport utility vehicles and minivans sold in the U.S. Prior to joining Ford, Murphy had been with General Electric for 11 years, rising to the level of corporate vice president before choosing to change industry sectors.  Neg Norton, president, Yellow Pages Integrated Media With more than 20 years of Yellow Pages experience, Neg Norton leads the Yellow Pages Integrated Media Association, its member publishers, national marketing agencies and supplier organizations to promote, grow and advocate on behalf of a print and electronic Yellow Pages industry valued at more than $14 billion. The association also focuses on providing its members with products and services that add quality and value to their businesses, while lowering costs. Grant L. O'Neal, SVP, brand strategy & enterprise advertising, Bank of America Grant O'Neal's work at Bank of America work has encompassed retail environments/POS, general market and multicultural advertising, media management and brand management. He got his start in marketing in 1971 as a copywriter at Compass Bank. During his eight years there, he built the company's in-house advertising team including creative, media planning/buying and public relations functions. O'Neal helped launch the NationsBank brand in 1992, which became Bank of America in 1999 and then merged with Fleet-Boston in 2004, creating the nation's largest retail banking franchise.  Victor Ornelas, president & CEO, Ornelas & Associates Victor Ornelas is respected as a pioneer in Latino marketing. For nearly a quarter century, he's been finding - and oftentimes inventing - new and exciting ways to reach this rapidly growing market. From his early days in marketing at Levi Strauss & Co. and creating the first integrated Latino Marketing Program at Anheuser-Busch to the present day at the helm of his own agency, Ornelas's vision and passion have helped Fortune 500 companies make in-roads into one of America's most potentially lucrative, and frequently misunderstood, groups: the U.S. Latino consumer. << Speakers (A- G) Speakers (P - Z) >> For more information on AAF's national conference call 1-800-999-2231 or e-mail aaf@aaf.org. Back to AAF National Conference 2004 Main Page
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