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AAF National Conference 2004 Speakers Speakers (A - G)  June 12 - 15The Fairmont Dallas Dallas/Fort Worth  Kara Adams, advertising design teacher, Plano West Sr. High School Kara Adams established the advertising design and marketing programs for Plano West Sr. High School, which has received local, regional and state recognition for design work. Her students have designed work for local Plano businesses, city departments and education clients. Her timely and relevant curriculum helps develop strong relationships with advertising professionals in the Dallas/Fort Worth Metroplex. She is involved with many innovative programs including the Dallas High School initiative binder "So You Want a Career in Advertising."  Patricia A. Alvey, Ph.D., distinguished chair & director, Temerlin Advertising Institute, SMU Most recently Patricia Alvey was executive director of the renowned VCU Adcenter, at Virginia Commonwealth University. She was head of the Texas Creative Advertising Program at the University of Texas at Austin. Alvey has worked in the education, fine art and advertising industries and has a special interest in improving creative communications for nonprofits. Her current projects include a pair of Global Citizens Guides designed to help reduce anti-American sentiment among global communities. Wilder Baker, principal, BakerWillis, LLC Wilder Baker entered the agency business with Benton & Bowles and then Ogilvy. He later joined a small Boston agency, of which he became president before selling it to Wilson Haight and Welch. He then joined Warwick Welsh and Miller. After becoming chairman/CEO, the agency was named Warwick Baker O'Neill, where he served such clients as Heineken, Fruit of the Loom, Panasonic and U.S. Tobacco. Baker served as AAF chair in 1995-1996. He is now principal in BakerWillis, an educational marketing consultancy.  Catherine Bate, lawyer, Heenan, Blaikie, LLPCatherine Bate currently practices primarily in marketing and advertising law. Her practice also includes issues relating to consumer protection, privacy and general corporate/commercial matters. Bate earned a J.D. degree from the University of Toronto in 2001 and an honors bachelor of arts from Victoria College, University of Toronto, in 1998. She was called to the Ontario Bar in October 2002. Bate articled at Heenan Blaikie (2001-2002) before returning to the firm as an associate in 2002.  Mark Bateman, president & general manager, Publicis in Mid America, Dallas Mark Bateman has spent the last 20 years with Publicis in Dallas, part of the Publicis Groupe, the fourth largest global communications network. The blue-chip client roster includes Nestlé, Sara Lee, BMW, Procter & Gamble, Heineken, TMobile, Denny's and GlaxoSmithKline. With his leadership, the Dallas office has enjoyed consistent and strong growth. Prior to joining Publicis, Bateman was at DMB&B in New York, where his assignments included Procter & Gamble, Kraft/General Foods and Stroh's.  Joel Book, director, business development, ExactTarget In this role, Joel Book consults with agencies on effective usage of ExactTarget's e-mail software technology for permission-based marketing and customer management communications. With more than 25 years experience in database marketing, Book specializes in multi-channel strategies that integrate offline and online communications to drive new customer acquisition, generate repeat buyers and build brand loyalty. Among the companies with whom Book has worked are Microsoft, Agilent Technologies, Hasbro, American Cyanamid, the Canadian Imperial Bank of Commerce and Harrisdirect.  Bo Bradbury, vice president & account director, GSD&M Bo Bradbury leads the account team for SBC Communications, the country's second largest telecommunications company and GSD&M's largest client. Bradbury joined GSD&M in the agency's business development group where he played a key role in several noteworthy account wins including SBC Long Distance, Land Rover, Charles Schwab and the Dial Corporation. Before joining GSD&M, he held account management and market research positions at Fogarty Klein & Partners and Ogilvy & Mather.  Rob Britton, managing director, brand development and advertising, American Airlines Rob Britton joined American Airlines in 1987, where he is responsible for brand stewardship, worldwide media advertising, direct marketing, promotion and customer research. He has spent 35 years in and near the travel and tourism industry, and has published over 60 articles in major newspapers, magazines, travel-trade publications and academic journals. At American Airlines, he has written extensively; his most useful contribution was a 1997 analysis of the probable economic impacts of an AA pilot strike on the U.S. economy, which was credited with helping prompt presidential intervention.  Cathy Clift, EVP, director of insight & innovation, Rapp Collins Worldwide Cathy Clift began her advertising career in the mid 1980s at the home of the first-ever account planning department - J. Walter Thompson in London. Since then she has built and led account planning departments at several agencies including Lowe Howard-Spink, Goodby, Silverstein & Partners, TBWA Chiat/Day and McCann Erickson. She joined Rapp Collins in October 2000 to explore new ways of building brand value. She leads a brand planning team that provides critical insight into the relationship between customer behavior and motivation for clients including Toyota, Hyatt, DIRECTV and HP.  John Costello, executive vice president, merchandising & marketing, The Home Depot John Costello is responsible for the company's merchandising, marketing, branding, advertising, visual merchandising, public affairs, e-business and global sourcing, including purchasing and the company's China sourcing offices. Costello is a well-known and highly respected marketing and retail executive with more than 25 years of experience in consumer goods, retailing and technology. He joined The Home Depot from Yahoo! where he served as chief global marketing officer. Prior to Yahoo!, Costello was president and CEO of MVP.com, the Internet sporting goods and outdoor retailer. Frank J. Cutitta, CEO, International Advertising Association Frank Cutitta was appointed to his current position in October 2003. Prior to his appointment Cutitta served for 20 years in corporate management capacities at International Data Group, the world's largest publisher, researcher and exposition company in the information technology category. As IDG's corporate global brand evangelist, he was responsible for advising clients on cross cultural marketing and advertising strategies IDG's 300 technology newspapers and magazines and 330 Web sites in over 85 countries. During his tenure the company grew from $500 million to almost $3 billion in revenues.  Mark A. Dacey, senior client partner, Korn/Ferry International With nearly 25 years experience with major consumer and business media brands, Mark Dacey is responsible for providing senior executive solutions across a broad spectrum of media, entertainment and marketing services businesses. Now, he is engaged in a practice focused on C-level positions in the fast-paced media and entertainment marketplace. He specializes in helping clients identify executives whose expertise compliment those of their own team, thereby helping clients achieve a competitive advantage in their respective markets.  Chic Davis, EVP/ECD, Advertising Media Plus Inc.Chic Davis has served the industry and the AAF in a variety of roles including chair/co-chair, AAF ADDY Committee, for 16 years. He has been a judge for approximately 350 ADDY competitions and 25 other advertising shows, chair of the AAF Council of Governors and president of the Ad Association of Baltimore. In addition to his role at Advertising Media Plus, Davis is assistant associate publisher/advertising director, The Cathedral Foundation, and president, ACC Publishing.  Jeffrey DeLong, creative director, Digital IMS Jeffrey DeLong has worked within the advertising, communications and print industry since the early 1990s. Jeff has served on the board of directors of numerous advertising and communications groups including the Advertising Federation of Lincoln, AAF Ninth District, and National ADDY Committee. He has been recognized regionally and nationally for his achievements in the industry. In his role as creative director, DeLong oversees the creative and artistic processes of all projects.  Cammie Dunaway, chief marketing officer, Yahoo! Inc. Cammie Dunaway is responsible for leading Yahoo!'s worldwide branding efforts and driving the company's product marketing initiatives. A seasoned executive with nearly 20 years of marketing experience, Dunaway oversees all of Yahoo!'s consumer, enterprise and partnership marketing initiatives, from product planning and positioning to execution of customer acquisition and retention strategies for Yahoo!'s premium and subscription services. Prior to joining the company, Dunaway spent 13 years at Frito-Lay Company, supervising such prominent brands as Doritos, Cheetos, Lays, Ruffles and Rold Gold Pretzels.  Edward R. Erhardt, president, ESPN/ABC Sports Ed Erhardt leads a sales and marketing team that provides advertisers and marketers access to the premier media and marketing platforms under the ESPN/ABC Sports umbrella. Erhardt is a sought after speaker and panelist on the subject of cross media marketing and sales. Over the past two years ESPN/ABC Sports has become recognized as an industry leader in developing marketing programs and promotions that are innovative and activate sports fans to interact with the ESPN brand and ABC Sports Programming.  Diane Fannon, principal, The Richards Group Diane Fannon joined The Richards Group from Temerlin McClain, where she had been responsible for JCPenney and Adams Golf. Fannon has spent most of her career as a copywriter and creative director, beginning at Grey in New York. From there she moved to Tracy-Locke in Dallas, then to Bozell and then back to T-L (this time as executive creative director), developing high-profile work for clients like Frito-Lay, Phillips Petroleum, Hogan and Tabasco. Leaving the ad biz to gain broader experience, she spent five years running the photography division of The Image Bank.  Nick Ferrari, CEO, Erdos & Morgan Inc.Nick Ferrari has more than 20 years of experience in the advertising, marketing and research arena. His continuous involvement in new market strategies and tactics, including his leadership in both the old and new media, provides a depth of experience among an already established and dedicated team. Previously Ferrari was vice president, chief marketing officer, DMIND Corporation. Prior to that, Ferrari was general manager, business development, for Advertising Age, Ad Age International, BtoB and Creativity magazines, published by Crain Communications Inc. From 1988 to 1994, Ferrari was senior research associate for Advance Publications flagship daily, The Star-Ledger, and from 1979 to 1988, Ferrari was production manager for Media Records (now TNS/CMR).  William H. Fogarty, co-founder, principal & co-CEO, Fogarty Klein Monroe Bill Fogarty started his career in the advertising business with Bozell, an international advertising agency. In 1980 Bill founded Fogarty Klein with Rich Klein. Together they grew the organization to a strong regional advertising and marketing agency. In 1991 Tom Monroe, a nationally respected creative executive, joined the firm and became the third partner. Today, Fogarty Klein Monroe is the second-largest independent advertising agency in Texas, with annual billings in excess of $260 million and national and global clients in grocery products, quick-service restaurants, retail, energy and business-to-business segments.  Eric Foster, senior copywriter, J. Walter Thompson, U.S.A. Eric Foster is a 15-year veteran of the advertising industry and has worked at numerous agencies in the Dallas/Fort Worth Metroplex. Past accounts he has worked on include GTE, Dairy Queen, Mesa Airlines, Pizza Inn, Tracker Marine and various regional Chevrolet groups. Currently, he is responsible for writing and producing broadcast commercials for the Texas Ford Dealers. His "Best in Texas" campaign, based on the song God Blessed Texas, has won several awards and is one of the most recognizable music campaigns in the Lone Star State.  Cindy Gallop, president, Bartle Bogle Hegarty Cindy Gallop began her advertising career at Ted Bates in London in 1985. She worked at J. Walter Thompson and Gold Greenlees Trott before joining BBH in London in 1989, where she ran large global accounts such as Coca-Cola, Polaroid and Ray-Ban. She moved to Singapore in 1996 to help start up and run BBH Asia Pacific, and in 1998 moved to New York to start up BBH US. BBH US now has 127 employees, 16 clients (including Levi's, Axe, Johnnie Walker, Rolling Stone and ING Direct) and approximately $350million in billings.  Dilys Tosteson García, chief operating officer, La Agencía de Orcí & Asociados Dilys Tosteson García oversees agency operations at La Agencia de Orcí and brings its prize-winning work to the attention of prospective clients nationwide. Her extensive experience in various aspects of the industry - in radio and print media sales management, as client consultant and agency executive - helps shape the agency's dedication to excellent client service.  Ruth Gaviria, director, Hispanic ventures, Meredith Magazine Group Ruth Gaviria was named to her current positioning January 2004. She most recently served as the director of marketing and brand development, People En Espanol. In this role, Gaviria was responsible for creating and establishing a full-service marketing operation for the title and developing signature branded events as well as proprietary research initiatives. Gaviria's broad experience in developing products and services for the Hispanic community includes a solid background with large consumer product companies such as Colgate Palmolive.  Murray Gaylord, VP-brand marketing, Yahoo! Inc. In his role, Murray Gaylord is focused on continuing to build and enhance Yahoo!'s global brand. Among the teams that Gaylord leads are the creative department, trade and broadcast services marketing and community relations. A veteran of the advertising industry, Gaylord joined Yahoo! in March 2000 to develop and lead Yahoo!'s initiative to form comprehensive relationships with advertising agencies and represent Yahoo! in the advertising community. Gaylord has played a major role in the advertising industry's effort to create new standards, guidelines and terms and conditions for online advertising.  James P. Goodnight, executive-in-residence, Temerlin Advertising Institute for Education
and Research, SMU James Goodnight teaches marketing principles of advertising and global account management. Goodnight began his career with advertising agency BBDO, Inc. His agency experience includes positions with BBDO in Los Angeles, Dallas and New York; with The Bloom Agency (now Publicis-USA), and with the Dallas office of Black Rogers Sullivan Goodnight. Prior to joining SMU in 1999, Goodnight owned and operated his own company for 13 years, providing management consulting for advertising agencies and strategic planning to a wide variety of business firms.  Dave Grant, principal, Velocity Sports and Entertainment Velocity Sports and Entertainment is one of the country's leading sponsorship marketing agencies. Dave Grant is part of the team responsible for overall agency operations and oversees the agency's work for clients such as FedEx, Home Depot and NASCAR. Prior to founding Velocity, Grant served as EVP, managing director, Clarion Sports and Entertainment where he managed sponsorship activities for clients including Sprint, Chase Manhattan Bank and Holiday Inn. Prior to joining Clarion, he was director, sponsorship programs for the National Basketball Association. Speakers (H - O) >> Speakers (P - Z) >> For more information on AAF's national conference call 1-800-999-2231 or e-mail aaf@aaf.org. Back to AAF National Conference 2004 Main Page
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