SPEAKERS

Allison Arden, Vice President/Publisher, Advertising Age & Creativity
Ed Baker, Publisher, Sporting News
Katherine Benoit, GM Corporate Marketing Director, General Motors Corporation
Steve Bergerson, Advertising Law Attorney, Fredrikson & Byron, P.A.
Andrea Brown, VP, Media and Marketing, DunnhumbyUSA
Frank Cooper, VP – Marketing, CSD Flavors, Pepsi-Cola North America
Jon Diament, Senior Vice President/General Sales Manager, CNN
Jeff Edelstein, Partner, Co-Chair, Advertising, Marketing & Media, Manatt, Phelps & Phillips, LLP
Stuart Elliott, Advertising Columnist, The New York Times
Murray Gaylord, Vice President, Marketing & Customer Insights, NYTimes.com
Bill Gray, Co-CEO, Ogilvy North America
Cassie Hughes, Co-Founder, Strategy Director, Grow Marketing
Mike Kelly, Media Advisor, Eyeblaster
Tim Love, Vice Chairman, Omnicom Group Inc.
Annis Lyles, Vice President of Media and Interactive, The Coca-Cola Company
Jill Meyer, Partner, Frost Brown Todd
Carla Michelotti, EVP/General Counsel & Director of Government Affairs, Leo Burnett Worldwide
John Osborn, President & CEO, BBDO New York
William Pate, President, Career Sports Entertainment
Keith Reinhard, Chairman Emeritus, DDB Worldwide
Allen Rosenshine, Chairman Emeritus, BBDO Worldwide
George Schalick, RPLU, Assistant Vice President, Underwriting, Philadelphia Insurance Companies
Derek Schiller, Executive Vice President, Sales & Marketing, Atlanta Braves
Maureen Schumacher, Sales Director, Google Inc.
Andrew Smith, Interactive Strategy Director, Saatchi & Saatchi
Wally Snyder, President & CEO, AAF
Josh Spear, Co-Founder, Global Creative Director, Undercurrent
Kathie Vu, VP, Corporate Partnerships, LPGA
Denise Warren, SVP & Chief Advertising Officer, The New York Times Media Group
Doug Wood, Chairman, Advertising, Technology & Media Group, Reed Smith LLP
Pam Zucker, Executive Vice President, Marketplace Ignition, MediaVest USA




SPEAKER PROFILES

Arden

Allison Price Arden, Vice President/Publisher, Advertising Age & Creativity
Allison Price Arden is vice president/publisher of Advertising Age and Creativity, overseeing the business and editorial strategies and operations for those media brands across all platforms, including print, online, video and conferences. She also serves on the board of directors for the American Advertising Federation (AAF) and on the executive council of Internet Week New York. Throughout Arden’s tenure at Advertising Age, she has held the roles of associate publisher and general manager, interactive for Advertising Age and Creativity. In those roles, she helped drive the evolution of Advertising Age and Creativity’s digital product line, including Adage.com, Creativity-Online.com (formerly AdCritic.com), the expanding video lineup such as 3 Minute Ad Age, Creativity Top 5, as well as other vertical initiatives including Madison+Vine, Ad Age China, MediaWorks, TalentWorks and Ad Age Digital.

Appearing: "Green vs. Green: Can Corporate Profit Follow Social Responsibility?" Monday, June 9, from 10:00 a.m. 11:15 a.m.


Baker

Ed Baker, Publisher, Sporting News
Ed Baker has been publisher of Atlanta Business Chronicle for 22 years, one of the country’s largest business journals with over 180,000 readers each week. In addition to his local responsibilities, Baker is also publisher of Sporting News, the nation’s first sports weekly magazine, with over four million readers. Baker serves on the boards of the Metro Atlanta Chamber of Commerce, the Atlanta Convention and Visitors Bureau, the Atlanta Business League, Leadership Atlanta, Junior Achievement, Public Broadcasting Atlanta, Georgia State University’s Robinson College of Business and the American Marketing Association.

Appearing: "Sports Marketing: Game On," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Benoit

Katherine Benoit, GM Corporate Marketing Director, General Motors Corporation
In February 2008, Katherine Benoit was appointed GM corporate marketing director for General Motors Corporation in North America. She currently oversees corporate alliances, sports marketing, GM brand marketing and advertising operations. Benoit has worked for GM for over 30 years. She has held positions in engineering, production control, sales, public relations and marketing. She earned a bachelor’s degree from State University of New York at Brockport and a Master of Business Administration from State University of New York at Buffalo.

Appearing: "Green vs. Green: Can Corporate Profit Follow Social Responsibility?" Monday, June 9, from 10:00 a.m. – 11:15 a.m.


Steve Bergerson, Advertising Law Attorney, Fredrikson & Byron, P.A.
Steve Bergerson created the first law practice of its kind in the Upper Midwest. He has been named to the Super Lawyers list every year since 1994 and recognized by Fortune magazine as one of America’s Premier Lawyers. Bergerson chairs Fredrikson & Byron’s Trademark, Advertising and Marketing Law Group and is the filing correspondent on over 3,000 trademarks in 80 countries. He has written many dozens of articles and spoken to hundreds of ad industry groups.

Appearing: "Legal, Legislative & Regulatory Issues: A Nonbillable Hour," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


 

Reed Booker, Assistant Vice President, Marketing, Philadelphia Insurance Companies
Reed Booker has marketed and developed association insurance programs since 1995 starting with MIMS International, Ltd. in Towson, Md., and later Maguire Insurance Agency in 2001. He currently is the program manager for the PROinsure program, which the AAF sponsors. Booker earned his undergraduate degree from the University of Maryland in 1995 and his Master of Science in marketing from the Johns Hopkins University in 2005.

Appearing: "Club Management Workshop: 'How Can They Sue Us? We’re a Nonprofit Board!'" Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Andrea Brown, VP, Media and Marketing, DunnhumbyUSA
Andrea Brown began her media career at Leo Burnett and DDB Worldwide. In 1999, she joined the Coca-Cola Company in global marketing and later led strategic media planning for the brand portfolio in North America. While at Coca-Cola, Brown was the recipient of global company awards and several North America Marketing awards for innovation and leadership. In 2008, Brown joined DunnhumbyUSA, a strategic consulting and data insights company, as vice president, media & marketing. She is responsible for leading the media sector of the company’s business for their more than 65-plus consumer packaged goods clients, including developing new custom research products that measure media and marketing effectiveness. She has also participated as a speaker on numerous media industry panels and has been featured Ebony and Essence magazines.
Appearing: "Traditional Meets Online Media: Neither Blinks," Monday, June 9, from 3:15 p.m. – 4:15 p.m.


Frank Cooper, VP – Marketing, CSD Flavors, Pepsi-Cola North America
Frank Cooper currently serves as vice president of portfolio brands for Pepsi-Cola North America (PCNA) and is responsible for managing the company’s noncola portfolio (including Mountain Dew, Sierra Mist, Mug and Tava). He recently assumed responsibility for leading PCNA’s multicultural marketing strategy and development. He has held a series of increasingly responsible senior management positions at Pepsi, including serving as vice president of national promotions and interactive marketing and vice president of multicultural marketing and strategic initiatives. Cooper is the chairman of the AAF National Conference 2008.

Appearing: "The Agency Model Gets Loose," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


Jon Diament, Senior Vice President/General Sales Manager, CNN
Jon Diament is senior vice president and general sales manager of CNN advertising sales and marketing. In this capacity, he is responsible for managing the national sales efforts for the CNN portfolio of news networks and businesses, including CNN/U.S., CNN Headline News and CNN Airport Network. Diament also oversees CNN’s Strategic Integration Group, which develops and implements creative opportunities for clients by identifying the best strategic intersection between CNN content and a client’s brand. The team’s unique approach moves clients beyond media planning to a new realm of achieving their media objectives with content planning.

Appearing: "Traditional Meets Online Media: Neither Blinks," Monday, June 9, from 3:15 p.m. – 4:15 p.m.


Jeff Edelstein, Co-Chair, Advertising, Marketing & Media, Manatt, Phelps & Phillips, LLP
Jeff Edelstein represents clients in all areas of advertising and marketing law. He has developed a well-earned reputation for the numerous successes he has achieved on behalf of leading companies involved in false advertising challenges before the National Advertising Division and the National Advertising Review Board of the Council of Better Business Bureaus, the primary self-regulatory bodies of the advertising industry, the television networks and the courts. His practice also includes reviewing advertising for legal acceptability on behalf of many advertising agencies and advertisers; obtaining network and other media clearance; handling matters before the Federal Trade Commission; representing clients in false advertising cases; advising clients on trademark, copyright and other intellectual property matters; and negotiating and drafting advertising and entertainment contracts.

Appearing: "Legal, Legislative & Regulatory Issues: A Nonbillable Hour," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


Stuart Elliott, Advertising Columnist, The New York Times
Stuart Elliott has been the advertising columnist of The New York Times since May 1991, writing the weekday advertising report as well as other news articles and features. He also writes a weekly e-mail newsletter, In Advertising, for NYTimes.com. Elliott has covered advertising, marketing and media topics for two decades; in addition to The Times, he has written on those subjects for USA TODAY, Advertising Age, The Detroit Free Press and The Times-Union in Rochester, N.Y.

Appearing: "Luncheon Keynote: 'As the Industry Turns,'" Monday, June 9, from 11:45 a.m. – 1:45 p.m.


Don Friesen
Fresh, frenetic and self-deprecating to a fault, Don Friesen’s comedy is outrageously physical yet thoroughly relatable. Friesen’s willingness to admit his flaws and exploit them for maximum comedic potential has a way of not only entertaining, but at the same time tapping into the humanity in all of us. His act has earned him rave reviews and die-hard fans throughout the country. After graduating from USC, Friesen began doing stand-up at open mikes in Los Angeles. After a couple of years of cutting his teeth, Friesen realized that the best way to continue growing as a comic was to go on the road. So in January 1995, he loaded up his Chevy Nova and began tirelessly touring America. Since then Friesen’s career has soared. He quickly became a national headliner, and in 1999, won the prestigious San Francisco International Comedy Competition, the same competition that helped launch the careers of Robin Williams, Dana Carvey, Ellen DeGeneres and Sinbad. And he recently became the only comedian in the 30-year history of the competition to win it a second time.

Appearing: ADDY Awards Show, Dinner and Gala, Saturday, June 10, 7:30 p.m. – 9:30 p.m.


Murray Gaylord, Vice President, Marketing and Customer Insights, NYTimes.com
Murray Gaylord, previously vice president, brand marketing for Yahoo! Inc., was named vice president, marketing, for NYTimes.com in January 2007, and added the role of vice president, customer insights, for The New York Times Media Group in August 2007. In his role at The Times, Gaylord is a member of the NYTimes.com senior management team and oversees all marketing, customer and consumer insights and Web analytics. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing, in 2001. In that role he led the company’s advertising, market research, creative, trade marketing and community relations departments. Gaylord is the current chairman of the AAF’s board of directors.

Appearing: "Breakfast Keynote: 'The Role of the AAF in the Midst of Marketing and Media Metamorphosis'," Tuesday, June 10, from 8:30 a.m. – 10:00 a.m.


Bill Gray, Co-CEO, Ogilvy North America
Bill Gray joined Ogilvy & Mather as an assistant account executive in 1978 and was named president of the New York agency in 1997. In July 2005, he added the responsibility of co-chief executive officer for North America. Gray has been a member of the Worldwide Board since 1994. Throughout Gray’s tenure as president, the New York agency tripled in size and was named Agency of the Year by both Advertising Age and Adweek. In 2002, Gray and his co-chief executive officer, Carla Hendra of OgilvyOne, embarked on an unprecedented integration of the New York operation—spanning 1,600 employees and over 35 clients. As of 2005, they oversee all of North America representing over a third of Ogilvy’s worldwide revenue and profit.

Appearing: "The Agency Model Gets Loose," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


Chris Houchens, Founder and Owner, Shotgun Concepts
Chris Houchens is a marketing speaker, writer and blogger and the owner of Shotgun Concepts, a marketing firm he founded in 1997 to provide guidance on marketing strategy to today’s forward thinking companies. Houchens has spent years working in both media and marketing, in the broadcasting, online, print and health care fields. Houchens’ blog, the Shotgun Marketing Blog, is ranked on Advertising Age’s "Power 150" list of the world’s top marketing blogs and is read daily by hundreds of subscribers. Houchens is also a well-known marketing speaker delivering marketing keynotes and other presentations worldwide to conferences, meetings and private corporate events. He is the co-author of the 2007 book Achieving Customer Mindshare Through Advertising and a past president of the Professional Marketing Association.


Cassie Hughes, Co-Founder & Strategy Director, Grow Marketing
Cassie Hughes is the co-founder and strategy director of Grow Marketing, an award-winning nontraditional marketing and publicity agency with offices in San Francisco and New York. With nearly 20 years of experience, Hughes is one of the originators in the nontraditional space and has strategically crafted and produced hundreds of programs that forge emotional connections between consumers and brands. Grow’s client roster includes such brands as Pepsi, Intuit, Absolut, Method, Jamba Juice, Visa, Levi’s and Firefly Mobile.

Appearing: "The Agency Model Gets Loose," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


Brad Karsh, President, JobBound
Brad Karsh is president and founder of JobBound and JB Training Solutions, companies dedicated to helping individuals succeed in the job search and in the workplace. An industry expert in his field and an accomplished public speaker and author, Karsh has been featured on CNN, CNBC and The Dr. Phil Show and has been quoted in The Wall Street Journal, The Washington Post, New York Times and USA TODAY . Karsh is an advice columnist for both Yahoo! and Advertising Age and is the author of Confessions of a Recruiting Director. Karsh spent 15 years at advertising giant Leo Burnett, beginning his career in account management before moving into HR where he was responsible for hiring and training hundreds of employees.


Mike Kelly, Media Advisor, Eyeblaster
Mike Kelly is a media advisor and investor with 28 years of operating experience at Time Warner and elsewhere. He is currently the chairman of Eyeblaster, a leading digital advertising services company, and is on the board of directors for Clearmeadow Partners, a media investment firm; Contextweb, an advertising network and exchange; and American Town Network, a local social network. From 2004 to 2007 he was president of AOL Media Networks where he spearheaded the acquisition of Advertising.com and several other digital media companies. During his tenure, advertising revenues grew from $600 million to over $2 billion.

Appearing: "Control Issues: Consumer-Generated Content and More," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Tim Love, Vice Chairman, Omnicom Group Inc.
Tim Love is vice chairman of Omnicom Group, the leading marketing and communications services company in the world. He is responsible for helping Omnicom and its clients be more collaborative and effective at global brand building. Prior to this position, Love was president, global clients, at Omnicom’s TBWA Worldwide. He was also president and CEO of G1 Worldwide (a joint venture between TBWA and the Hakuhodo agency), where he was responsible for the agency’s largest global client, Nissan Motor Company. Before joining TBWA in May, 2004, Love was vice chairman, international, at Saatchi & Saatchi, serving as relationship manager for the Publicis Groupe’s global portfolio of Procter & Gamble business (124 brands) across four agency networks.

Appearing: "Green vs. Green: Can Corporate Profit Follow Social Responsibility?" Monday, June 9, from 10:00 a.m. – 11:15 a.m.


Annis Lyles, Vice President of Media and Interactive, The Coca-Cola Company

Appearing: "Sports Marketing: Game On," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Jill Meyer, Partner, Frost Brown Todd
Jill Meyer concentrates her practice on counseling and litigating advertising and media law issues, including interactive media issues. She represents a wide variety of clients—corporations, advertising agencies and media outlets—on an array of issues, including advertising review and clearance, sweepstakes and promotions, viral marketing campaigns, compliance with COPPA and FTC requirements for advertising and Web sites, intellectual property, right of publicity, advertising-related litigation and regulatory challenges. Meyer oversees the firm’s advertising practice, is a member of the firm's strategic planning committee and actively participates in its women's initiative and mentoring and diversity programs.

Appearing: "Legal, Legislative & Regulatory Issues: A Nonbillable Hour," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


Carla Michelotti, EVP/General Counsel & Director of Government Affairs, Leo Burnett Worldwide
As Executive EVP/General Counsel and director of government affairs for Leo Burnett Worldwide, Carla Michelotti has legal responsibility for the Leo Burnett and Arc Worldwide global networks, as well as government and community/industry affairs. She is a member of the Leo Burnett Worldwide Global Leadership Council. Michelotti has provided counsel on all aspects of legal issues affecting the advertising industry and business. She is recognized as one of the industry’s foremost legal authorities on a broad scope of issues pertaining to commercial speech, intellectual property and communications. She has been a key strategist in the development of many industry positions on topics including intellectual property, compliance, contracts, advertising regulation, free speech, privacy, the internet and e-commerce. She is the recipient of this year’s Barton A. Cummings Gold Medal Award.

Appearing: "Legal, Legislative & Regulatory Issues: A Nonbillable Hour," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


John Osborn, President & CEO, BBDO New York
Since joining BBDO in 1991, John Osborn has demonstrated that he is an energetic, positive and passionate leader with a proven ability to build strong client relationships and to lead big multidisciplinary teams in the creation of powerful communication programs. He began his BBDO career on Pepsi and was the principal architect of the agency’s integrated marketing efforts, expanding the agency’s service offerings to include digital marketing, direct, CRM, custom-publishing and more. He was named president and CEO of the New York agency in February 2004. In January 2006, BBDO was named “Agency of the Year” by all of the leading trade publications (Advertising Age, Adweek and Campaign). And this past year, it was named “Creative Agency of the Year” by Shoot magazine. Osborn was inducted into AAF’s Advertising Hall of Achievement in 2003, which honors people 40 years of age or under for their contributions to business.

Appearing: "The Agency Model Gets Loose," Monday, June 9, from 2:00 p.m. – 3:00 p.m.


William Pate, President, Career Sports & Entertainment
William Pate, president of Career Sports & Entertainment, has a 25-year history of leadership in sports marketing. During his 11-year tenure as chief marketing officer of BellSouth, one of the world’s largest communications providers, Pate utilized sports marketing to build brands and sell products and services ranging from cell phones to broadband. Pate has also held leadership positions in a variety of sports properties, including chairman of the 2007 NCAA Final Four, chairman of the Chick-fil-A Bowl and chairman of the Atlanta Sports Council.

Appearing: "Sports Marketing: Game On," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Keith Reinhard, Chairman Emeritus, DDB Worldwide
Keith Reinhard is chairman emeritus of DDB Worldwide, one of the world’s most creative advertising agency networks with 206 offices in 96 countries. Reinhard is best known for “You Deserve a Break Today” for McDonald’s and State Farm’s theme, “Just Like a Good Neighbor, State Farm Is There.” Advertising Age has referred to Reinhard as “the industry’s soft spoken visionary” and, in 1999, named him one of the 100 most influential figures in advertising history. A member of AAF’s Advertising Hall of Fame, Keith’s early ideas about compensation and media have now become industry practice.

Appearing: "Luncheon Keynote: 'Size Matters'," Tuesday, June 10, from 12:45 a.m. – 2:30 p.m.


Allen Rosenshine, Chairman Emeritus, BBDO Worldwide
Allen Rosenshine has been recognized by Advertising Age as one of the hundred most influential people in advertising over the past century and is a member of the American Advertising Federation’s Advertising Hall of Fame. In 1986, he spearheaded what Time magazine called advertising’s “big bang”—the creation of Omnicom Group, now the largest and most successful marketing communications companies in the world. Beyond BBDO, Rosenshine is widely recognized as an advocate for advertising agencies and their unique ability to build enduring brands for clients. He has been involved in a broad range of industry associations and activities, serving on the boards of directors of both the American Association of Advertising Agencies and the International Advertising Association and the creative review committee of the Advertising Council.

Appearing: "Luncheon Keynote: 'Size Matters'," Tuesday, June 10, from 12:45 a.m. – 2:30 p.m.


 

George Schalick, RPLU, Assistant Vice President, Underwriting, Philadelphia Insurance Companies
George Schalick began his insurance career in 2002 with the Philadelphia Insurance Companies specialty lines underwriting department. Schalick started as an underwriting trainee in the nonprofit directors and officers liability group and currently holds the position of assistant vice president of the specialty lines department. His current responsibilities include the management, underwriting and production of Philadelphia’s management liability products in the Mid-Atlantic and Mid-America states. A member of the Professional Liability Underwriting Society (PLUS), Schalick earned the Registered Professional Liability Underwriting (RPLU) designation in 2003. George Schalick earned his undergraduate degree from the University of Richmond in 2000.

Appearing: "Club Management Workshop: 'How Can They Sue Us? We’re a Nonprofit Board!'" Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Derek Schiller, Executive Vice President/Sales & Marketing, Atlanta Braves
As executive vice president of sales and marketing for the Atlanta Braves, Derek Schiller is responsible for the management for all baseball-related revenues such as ticket sales, corporate sales, broadcasting, licensing and merchandising, community relations and the overall marketing strategy for the franchise. He joined the Braves in November 2003, and under his leadership, the team has redefined its sports marketing and promotional campaigns, active¬ly grown the Braves community outreach and signed one of the most signif¬icant team radio deals in sports history with over 140 affiliates.

Appearing: "Sports Marketing: Game On," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Maureen Schumacher, Sales Director, Google Inc.
Maureen Schumacher leads Google’s advertising business with their major Southeast clients and agency partners. Formerly a GE marketing veteran, Schumacher brings 20 years of experience including strategy, planning and innovation. She has worked in the United States and abroad to expand GE’s financial products to 14 countries in Europe and Asia. Prior to her career with GE, Schumacher worked for Shell Oil Company and SunTrust. A graduate of the Pennsylvania State University, she holds a bachelor’s degree and a Master of Business Administration and studied management and economics in Lima, Peru.

Appearing: "Control Issues: Consumer-Generated Content and More," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Andrew Elliott Smith, Interactive Strategy Director, Saatchi & Saatchi
Andrew Elliot Smith has extensive interactive strategy and marketing experience with clients such as Motorola, Giorgio Armani, Guardian Life Insurance, MetLife and Reuters. Smith came to Saatchi & Saatchi NY from FCBi, where he led the Mobile Devices global interactive marketing team for Motorola. He also spent several months in Beijing overseeing all of Motorola’s interactive marketing efforts in China, as well as time in Brazil developing relationship marketing strategy. Smith’s interactive career began at Razorfish Inc., where he helped numerous clients create and implement pioneering interactive strategies. Smith then worked for Guardian Life Insurance, leading e-business strategy development.

Appearing: "Control Issues: Consumer-Generated Content and More," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Wallace S. Snyder, President & CEO, American Advertising Federation
Wally Snyder joined the AAF as senior vice president – government relations and became president and CEO in 1992. Snyder often testifies before federal and state lawmakers on issues of importance to the advertising industry. Considered an industry expert, he has appeared on national news programs on CNBC, CNN, Fox News and National Public Radio. Prior to joining the AAF, Snyder was associate director for advertising practices at the Federal Trade Commission’s (FTC) Bureau of Consumer Protection, where he served as principal adviser to the FTC on advertising issues. >Appearing: "Luncheon Keynote: 'Keep Connecting'," Tuesday, June 10, from 12:45 a.m. – 2:30 p.m.
& "Green vs. Green: Can Corporate Profit Follow Social Responsibility?" Monday, June 9, from 10:00 a.m. – 11:15 a.m.


Josh Spear, Founding Partner, Global Creative Director, Undercurrent
As one of the youngest marketing strategists in the world, Josh Spear is regularly sought out for his fresh perspective and no-holds-barred style of consulting on everything from design and gadgets to authenticity and word-of-mouth. His recent focus has been the power of the blogosphere, technology and the impact this new social media is having on the world. In addition to JoshSpear.com, his internationally recognized trend-spotting blog, he is a founding partner at Undercurrent, a digital think tank with offices in New York and London that focuses on exploring new ways to reach Born Digitals without interrupting them.

Appearing: "Control Issues: Consumer-Generated Content and More," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Kathie Vu, Vice President of Corporate Partnerships, LPGA
Kathie Vu is the vice president of corporate partnerships for the Ladies Professional Golf Association (LPGA). She joined the LPGA in May 2006 after more than 17 years with USA Today/Gannett. Vu handles worldwide sales initiatives for the LPGA, builds relationships with new and existing global partners and creates integrated programs that increase brand association and return on investment. She and her team will be responsible for the development and activation of all corporate sponsorships programs directed at advancing the business of the LPGA and its global partners. Additionally, Vu will be part of the LPGA’s management staff, providing input to direct and execute strategic initiatives for the organization.

Appearing: "Sports Marketing: Game On," Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.


Denise F. Warren, SVP and Chief Advertising Officer, The New York Times Media Group
Denise F. Warren became senior vice president and chief advertising officer for The New York Times Media Group in June 2005. Warren is responsible for advertising sales for The New York Times, the International Herald Tribune, NYTimes.com and WQXR (96.3 FM), the Times’s classical radio station based in New York City. Previously, Warren was senior vice president of strategic planning for The New York Times, where she led strategy development, identified opportunities and engaged in planning, analysis and project management. She also maintained profit and loss responsibility for The New York Times News Services. Warren joined the company in March 1988 as a financial analyst in its Forest Products Group.

Appearing: "Traditional Meets Online Media: Neither Blinks," Monday, June 9, from 3:15 p.m. – 4:15 p.m.


Douglas J. Wood, Partner, Reed Smith LLP
Douglas Wood has more than 30 years’ experience representing national and multinational companies in advertising, marketing, promotions, unfair competition, intellectual property and e-commerce. He serves as legal adviser to several worldwide advertising industry trade organizations and is general counsel to the Association of National Advertisers, the Advertising Research Foundation and the Advertising Council. He is also chief negotiator for the advertising industry in relations and collective bargaining with SAG, AFTRA and AFofM, the unions that represent performers in television and radio commercials. Wood is the founder and Chairman of the Global Advertising Lawyers Alliance, a network of law firms in more than 50 countries with expertise in advertising and marketing law.

Appearing: "Green vs. Green: Can Corporate Profit Follow Social Responsibility?" Monday, June 9, from 10:00 a.m. – 11:15 a.m.


Pam Zucker, Executive Vice President, Marketplace Ignition, MediaVest USA
An 18-year MediaVest veteran, Pam Zucker, EVP, marketplace ignition, currently oversees the development of new business models for the evolving broadcast media landscape. She also leads MediaVest's Advanced Television discipline, which includes platforms such as video-on-demand, digital video recording, interactive program guides, navigation, addressable advertising and interactive/enhanced television. In 2007 she became a member of MediaVest's executive team.

Zucker focuses on the development of new broadband and broadcasting models. Her work includes the creation of the Clutter Index and CW Content Wraps, which boast a 100 percent audience retention rate from program to content (Nielsen). An active industry spokesperson, in 2004 Zucer was named Television Week Media Buyer of the Year.


Appearing: "Traditional Meets Online Media: Neither Blinks," Monday, June 9, from 3:15 p.m. – 4:15 p.m.