PROGRAM DESCRIPTIONS


Descriptions of Advertising Forums, Keynote Speeches, the ADDY Workshop and the Club Management Workshops and Roundtables






Advertising Forums


Green vs. Green: Can Corporate Profit Follow Social Responsibility?
Monday, June 9, from 10:00 a.m. – 11:15 a.m.

This forum will be a dialogue about how corporations can enhance brand loyalty and their profits by demonstrating ethical behavior and management. The panel will discuss whether a commitment to progressive environmental practices can pay enough to satisfy shareholders and also examine the ethical consequences of current advertising, including Dove’s “Campaign for Real Beauty.”

Allison Arden, Vice President/Publisher, Advertising Age & Creativity
Katherine Benoit, GM Corporate Marketing Director, General Motors Corporation
Tim Love, Vice Chairman, Omnicom Group Inc.
Wally Snyder, President & CEO, American Advertising Federation
Doug Wood, Chairman, Advertising, Technology & Media Group, Reed Smith LLP






The Agency Model Gets Loose
Monday, June 9, from 2:00 p.m. – 3:00 p.m.

This forum will be a discussion regarding the trend toward independent marketing partners working as a cohesive unit to create and execute marketing strategies to achieve maximum results for the client.

Frank Cooper, VP – Marketing, CSD Flavors, Pepsi-Cola
Bill Gray, Co-CEO, Ogilvy North America
Tariq Hassan, SVP, Managing Director of Account Planning, Element79 Partners
Cassie Hughes, Co-Founder, Strategy Director, Grow Marketing
John Osborn, President & CEO, BBDO New York





Legal, Legislative & Regulatory Issues: A Nonbillable Hour
Monday, June 9, from 2:00 p.m. – 3:00 p.m.

New marketing strategies have gained the attention of federal, state and local regulators. User-generated content, viral marketing, social networking, behavioral advertising and environmental claims have joined the array of advertising methods. This forum will discuss current legal trends surrounding new advertising strategies, as well as unique considerations required for food advertising to children, product placement, infotainment, data privacy and self-regulatory best practices. Plus, as advertising campaigns become increasingly global, what special considerations must be made to satisfy international regulations?

Steve Bergerson, Advertising Law Attorney, Fredrikson & Byron P.A.
Jeff Edelstein, Partner, Co-Chair, Advertising, Marketing & Media, Manatt, Phelps & Phillips, LLP
Jill Meyer, Partner, Frost Brown Todd
Carla Michelotti, EVP/General Counsel & Director of Government Affairs, Leo Burnett Worldwide





Traditional Meets Online Media: Neither Blinks
Monday, June 9, from 3:15 p.m. – 4:15 p.m.

This forum will be a discussion on the importance and latest illustrations of traditional media’s successful integration with online platforms. The panel will also discuss the effective cross-promotion of advertising and entertainment venues such as social networks like Facebook and MySpace and socially programmed video services like YouTube.

Andrea Brown, Vice President, Director, Media & Marketing, DunnhumbyUSA
Jon Diament, Senior Vice President/General Sales Manager, CNN
Denise Warren, SVP & Chief Advertising Officer, The New York Times Media Group
Pam Zucker, Executive Vice President, Marketplace Ignition, MediaVest USA





Sports Marketing: Game On
Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.

This forum will be a discussion on the changes and new opportunities that exist within sports marketing as it relates to technology, new media and emerging audiences.

Ed Baker, Publisher, Sporting News
Annis Lyles, Vice President of Media and Interactive, The Coca-Cola Company
Derek Schiller, Executive Vice President, Sales & Marketing, Atlanta Braves
Kathie Vu, Vice President, Corporate Partnerships, LPGA





Control Issues: Consumer-Generated Content and More
Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.

Social networking sites like Facebook, LinkedIn and YouTube are growing exponentially, but these communities provide challenges for advertisers. How do you deliver your brand experience to their members? How do you build the right message to be consistent with the culture of the community? How do marketers use the power of word of mouth within the community?

Hugh Boyle, Head of Digital: Europe, Asia, & Middle East, OgilvyAction
Mike Kelly, Media Advisor, Eyeblaster
Maureen Schumacher, Sales Director, Google Inc.
Andrew Smith, SVP & Director of Interactive, Saatchi & Saatchi
Josh Spear, Founding Partner, Global Creative Director, Undercurrent






Keynote Speeches



Luncheon Keynote: “As the Industry Turns”
Monday, June 9, from 11:45 a.m. – 1:45 p.m.

The advertising industry is being challenged by perhaps the most significant changes in its history. Consumers are younger, more tech-savvy, more diverse and at the same time harder than ever to reach. Then, too, there are the new media, including user-generated content, mobile marketing, behavioral advertising and environmental claims. As long-time practices are re-evaluated, some truths still apply; how to decide what to keep and what to change? Stuart Elliott, the advertising columnist for The New York Times, explores the pressing issues that confront the industry—and leaves plenty of time afterward for answering questions from the audience.

Stuart Elliott, Advertising Columnist, The New York Times





Breakfast Keynote: "The Role of the AAF in the Midst of Marketing and Media Metamorphosis"
Tuesday, June 10, from 8:30 a.m. – 10:00 a.m.
Centennial Ballroom

The breadth and depth of change sweeping the entire advertising industry is no surprise to anyone. As the Internet continues to change consumer media consumption habits, what is the role the AAF can—and should play—in this transformation. Gaylord, chairman of the American Advertising Federation, will share his vision as to how the organization can fulfill its mission to its members.

Murray Gaylord, Vice President, Marketing & Customer Insights, NYTimes.com





Luncheon Keynote: "Size Matters"
Tuesday, June 10, from 12:45 a.m. – 2:30 p.m.

Conventional, but according to Keith Reinhard and Allen Rosenshine, misguided wisdom has often suggested that size is the enemy of advertising creativity. Two of the latest AAF Advertising Hall of Fame inductees offer a spirited “au contraire” and make a case for advertising’s biggest holding company and its major global entities, being the source of much of the industry’s best work. And typical of creative siblings, they compete as much with each other as with the rest of the business. Whether or not they convince, they will certainly try to entertain.

Keith Reinhard, Chairman Emeritus, DDB Worldwide
Allen Rosenshine, Chairman Emeritus, BBDO Worldwide





Luncheon Keynote: "Keep Connecting"
Tuesday, June 10, from 12:45 a.m. – 2:30 p.m.

Wally Snyder, President & CEO, American Advertising Federation




ADDY® Awards Workshop

ADDY®Awards Workshop
Sunday, June 8, from 9:30 a.m. – 11:30 a.m.
The Learning Center

Get a head start on the upcoming ADDY season and become your club’s ADDY expert! Attend this dynamic workshop and hear how the ADDY software can help you manage your competition, as well as what’s new and different for 2008–09.

Jeffrey DeLong, Vice Chair – Technology, National ADDY Committee
Debbie Ray Walder, Vice Chair – Competition, National ADDY Committee




Club Management Workshops and Roundtables



Club Management Workshop: “How Can They Sue Us? We’re a Nonprofit Board!”
Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.
Hanover B Room

Learn the importance of directors and officers and general liability insurance for your club and why you should make sure your club is properly insured.

George Schalick, RPLU, Assistant Vice President, Underwriting, Philadelphia Insurance Companies
Reed Booker, Assistant Vice President, Marketing, Philadelphia Insurance Companies



Club Management Workshop: “How’d They Do That?”
Tuesday, June 10, from 10:15 a.m. – 11:30 a.m.
The Learning Center

Discover the keys to success from a panel of this year’s club achievement winners. Learn how all eight categories of the competition factored into each club’s success and how they assembled their winning entries, which will be on display for your review. This open panel discussion wil bring you the insight you need to tackle your club’s challenges.





Club Management Roundtables
Tuesday, June 10, from 2:30 p.m. – 5:30 p.m.
Hanover C Room

Take part in roundtable discussions with other club leaders who share the same challenges you and your leaders confront in the day-to-day management of your association. Topics will range from the very basic to more complex issues: Going Digital: How can you develop and maintain an award-winning Web site? The Personal Approach to Member Communications: Go beyond the standard forms of communication and discuss innovative ways to reach your members. Identifying, Recruiting and Training Future Leaders for Your Club Program Planning: How can you get better speakers to your market and who are they? Manage Your Club Like a Successful Business ADDY Awards: Tomorrow and Beyond ADDY Entries: Increasing Professional and Student Entries at the Local Level