Fresh Advertising

Descriptions of Presentations, Advertising Forums, the Keynote Address, the ADDY Workshop and the Club Management Workshops and Roundtables



Presentations


"Creatively Connecting and Engaging"
Barbara Lippert of Adweek will lead the conference's opening discussion between industry leaders from three of the country's top agencies. Lippert and the panelists will review their most successful and interesting efforts at engaging today's hyper-mediated, disenchanted and brand-message–savvy consumers.

Mary Baglivo, CEO, Saatchi & Saatchi New York
Matt Freeman, CEO, Tribal DDB Worldwide
Barbara Lippert, Columnist, Adweek
Aldo Quevedo, President & Chief Creative Officer, Dieste Harmel & Partners

Thursday, June 7, 12:30 p.m. – 2:30 p.m., Marriott Ballroom



"Selling Out: Why Two Little Guys Went Big"
Andy Berndt, Ogilvy & Mather New York, and Jonathan Mildenhall, the Coca-Cola Company, have experienced the advertising world from different sides of the table at small, boutique agencies and at larger, global organizations. In this session they will share their experiences-both large and small. They will also explore the opportunities that size provides with insights on how to get the best out of the resources of a large organization while maintaining the entrepreneurial spirit of a small team.

Andy Berndt, Co-President, Ogilvy & Mather New York
Jonathan Mildenhall, VP, Global Creative and Communications Development, the Coca-Cola Company

Friday, June 8, 8:00 a.m. – 9:45 a.m., Marriott Ballroom




Advertising Forums


"The Rise of Public Relations: Threat or Partnership?"
As marketers try to figure out how to best reach their stakeholders in today's tumultuous environment, they are increasingly turning to public relations. Some observers of the marketing communications scene see this as a battle that advertising will lose, while others argue that it means true integration of strategy and execution between all disciplines. So which is it: Epic battle to the death, winner takes all? A partnership on a scale we've never seen before? Or maybe an integration that obliterates the lines between disciplines? This panel will explore the value public relations brings to the marketing mix and its relationship to sister disciplines.

Patty Alvey, Distinguished Chair and Director, Temerlin Advertising Institute – SMU
Julia Hood, Editor-in-Chief, PRWeek, Editorial Director, DM News
Phil Lynch, VP, Director of Corporate Communications & PR, Brown-Forman Corporation
Helen Ostrowski, CEO, Porter Novelli

Thursday, June 7, 2:45 p.m. – 3:45 p.m., Marriott VII Room



"Digital Innovations & Social Networking"
Bob Dylan said it best 40 years ago: "The Times They Are A-Changin'." How true it is today with major implications and challenges for marketers in 2007. Murray Gaylord, vice president of marketing at NYTimes.com, will moderate a panel of industry experts to discuss how advertisers can navigate through the new media landscape, now filled with consumer-generated media, video cell phones, blogs, vlogs, podcasts, mp3s, Blackberries, Treos, VOD and more.

David Barlin, Senior Business Manager, Monetization, Microsoft
Murray Gaylord, Vice President, Marketing, NYTimes.com
King Hill, Principal, Marketing Strategist, DigiKnow
Michael Maness, Vice President, Strategic Planning, Gannett Newspaper Division
Andrew Susman, President & CEO, Studio One Networks

Thursday, June 7, 4:00 p.m. – 5:00 p.m., Marriott VIII Room



"New Financial Paradigms for the Digital Age: A Wake-Up Call"
Stressed out by P&L, EBITDA and ROI objectives? Are Analog Age financial models adequate measures for the new economy? How will traditional advertisers, agencies and media companies solve the metric conundrum and level the playing field when they shift to digital? John Suhler, private equity investor and former media industry CEO, moderates a panel of three top industry leaders to discuss how to manage the process and deliver the results shareholders, analysts and employees expect.

Jack Griffin, President, Meredith Publishing Group
Mike Kelly, President, AOL Media Networks
Al Schultz, Chairman, President & CEO, Valassis
John Suhler, Founding General Partner, Veronis Suhler Stevenson

Friday, June 8, 10:00 a.m. – 11:00 a.m., Marriott VII Room



"Managing the Emerging Media Landscape"
Managing at the speed of change demands strategically sound, legally savvy, globally aware and future-forward vision. A panel of top industry executives discusses user-generated content, brand-sponsored communities, behavioral targeting, blurred media boundaries and new SEC and FTC initiatives as well as their views on managing today's media landscape.

Frank Cooper, VP, Marketing, CSD Flavors, PepsiCo
Steven Lance, Partner, Unconventional Wisdom
Eric Picard, Director – Advertising Strategy and Emerging Media Planning, Microsoft
Nigel Travis, President and Chief Executive Officer, Papa John's
Doug Wood, Partner, Reed Smith LLP

Friday, June 8, 11:15 a.m. – 12:15 p.m., Marriott IX



"LLC: Legal and Legislative Caveats"
As the advertising world gravitates toward new media, marketers have faced a wave of new legal challenges. How have online communities and other consumer-generated media changed the way corporations tackle privacy and copyright issues? How will the change of party control in Congress affect direct-to-consumer advertising of pharmaceuticals and food marketing to children? This panel will highlight the new legislative, regulatory and legal issues that must be considered by our industry.

Jeff Edelstein, Partner, Manatt Phelps & Phillips LLP
Jill Meyer, Partner, Frost Brown Todd LLC
Carla Michelotti, EVP/General Counsel & Director of Government Affairs, Leo Burnett Worldwide
Wally Snyder, President & CEO, American Advertising Federation

Friday, June 8, 11:15 a.m. – 12:15 p.m., Bluegrass Room





Keynote


"Watch, Listen, Click"
David Verklin will share insights into the media revolution, exploring the recent history, the current landscape and future shape of the media we constantly consume. He will investigate how money, people and new technologies are transforming TV, the Internet, radio and magazines. The media landscape will come to life through real-world client examples and campaign highlights. From Super Bowl ad extravaganzas to new uses of search marketing, he will talk about what makes messages relevant to today's consumers.

David Verklin, CEO, Carat Americas, & Chairman, Carat Asia Pacific

Friday, June 8, 12:45 p.m. – 2:45 p.m., Marriott Ballroom




ADDY® Awards Workshop



ADDY Awards Workshop
Get a head start on the upcoming ADDY season and become your club's ADDY expert! Attend this dynamic workshop and hear how the ADDY software can help you manage your competition, as well as what's new and different for 2007–08.

Jeffrey DeLong, Vice Chair – Technology, National ADDY Committee
Debbie Ray Walder, Vice Chair – Competition, National ADDY Committee

Thursday, June 7, 2:45 p.m. – 4:45 p.m., Marriott IX Room




Club Management Workshops and Roundtables



Club Management Workshop: "How'd They Do That?"
Discover the keys to success from a panel of this year's club achievement winners. Learn how all eight categories of the competition factored into each club's success and how they assembled their winning entries, which will be on display for your review. This open panel discussion will bring you the insight you need to tackle your club's challenges.

Saturday, June 9, 8:30 a.m. – 9:15 a.m., Marriott VII Room



Club Management Workshop: "What's in a Club Name?"
Discuss the benefits of changing your club's name to incorporate the AAF identity, name and brand. Learn why this new approach can elevate and establish a consistent brand image for your members on a local, regional and national level.

Saturday, June 9, 8:30 a.m. – 9:15 a.m., Marriott VIII



Club Management Roundtables
Take part in roundtable discussions with other club leaders who share the same challenges you and your leaders confront in the day-to-day management of your association. Topics will range from the very basic to more complex issues such as: Going Digital: developing and maintaining an award-winning Web site; the Personal Approach to Member Communications: going beyond the standard forms of communication and discussing innovative ways to reach your members; Identifying, Recruiting and Training Future Leaders for Your Club; Program Planning: getting better speakers to your market; Manage Your Club Like a Successful Business; ADDY Awards: tomorrow and beyond; and Increasing Professional and Student Entries at the Local Level.

Saturday, June 9, 9:30 a.m. – 11:15 a.m., Marriott IX