Split-Second Changes in the Digital Marketing Universe
Sunday, June 11, Noon – 2:15 p.m.
Advertising is changing at warp speed, especially in the digital marketing arena. By utilizing podcasting, cell phones and Blackberries, media companies and their advertisers are reaching a broader, more diverse audience in sharply efficient ways. Learn how to join in this revolution from today’s top brains in the business.
Laura Desmond, CEO, MediaVest USA
Sean Finnegan, U.S. Director, OMD Digital
Josh Quittner, Editor, Business 2.0
Rishad Tobaccowala, CEO, DeNou
The Magic of Targeted Advertising
Sunday, June 11, Noon – 2:15 p.m.
Companies are always looking for new ways to target a desired audience. Insights into the value of targeted marketing will be shared by one of the most innovative agency/client relationships so that your company can effectively market to today’s diverse and digitally savvy consumer base.
Carol H. Williams, President, CEO & Chief Creative Officer, Carol H. Williams Advertising
Gilbert Davila, VP – Multicultural Marketing, The Walt Disney Company
The Culture of Imagination: Re-Energizing a Brand; Re-Energizing a Company
Monday, June 12, 9:00 a.m. – 11:45 a.m.
Three years ago, GE made the dramatic decision to drop its 20-year-old tagline "We Bring Good Things to Life" and adopt a new corporate positioning: "imagination at work." At the time, the decision was metvwith some industry skepticism, not to mention a little resistance, from BBDO, GE’s longtime agency. Since then, everything has changed.
Last year, "imagination at work" was voted America’s favorite tagline. Join our panelists as they take you on a journey of imagination at work.
Judy Hu, Global Executive Director, Advertising & Branding, GE
John Osborn, President & CEO, BBDO New York
Creative Impact—How to Break Through the Clutter
Monday, June 12, 12:45 p.m. – 2:45 p.m.
Learn more about cutting-edge creative in a dynamic media world. The top creatives in the field will offer valuable insights into how their creative minds think when faced with new challenges, changing public taste, emerging hot delivery methods and sophisticated corporate demands.
Karen Francis, Chairman & CEO, Publicis & Hal Riney
Stuart McLean, Co-President, JWTwo Entertainment
Guy Seese, Creative Diretor, Goodby Silverstein & Partners
Mike Shine, Founder & Creative Director, Butler, Shine, Stern & Partners
Avoiding Landmines in a Changing Media Landscape
Tuesday, June 13, 8:30 a.m. – Noon.
What you can't see can kill you. With the changes ahead, what you need to know about product placement, actor rights, advertising to children and free speech. Understand these business, legal, ethical and legislative issues and avoid being blindsided.
Paul Kurnit, President & Founder, KidShop & Kurnit Communications
Charlie Rutman, CEO, MPG
Wally Snyder, President & CEO, AAF
John Swigart, Managing Director & CMO, Esurance
Doug Wood, Partner, Reed Smith LLP
Multicultural Marketing: Mainstream Practice or Missed Opportunities?
Tuesday, June 13, 1:00 p.m. – 2:45 p.m.
Advertising companies are embracing multicultural marketing. The spending power and increased media sophistication of the urban, Asian and Hispanic markets are spurring diversified and innovative advertising. But is it enough to place multicultural marketing firmly in the mainstream practice? Learn where it's all going from trendsetting industry leaders.
Darryl Cobbin, Vice President & CMO, Nextel/Boost Mobile
Frank Cooper, VP – Marketing, CSD Flavors, PepsiCo
Chiqui Cartagena, Managing Director of Multicultural Communications, Meredith Integrated Marketing
Monica Lozano, CEO, La Opinion & SVP, ImpreMedia
PROFESSIONAL DEVELOPMENT WORKSHOPS
The 12 Master Formats of Advertising,
Sunday, June 11, 2:30 p.m. – 3:30 p.m.
Award-winning advertising also delivers better business results. Learn from a master about how the best creative can improve your bottom line. Attendees will be shown a highly selective online library—only 100 new entries per year—of the best commercials of all time. Proprietary search menus, created by an advertising person for advertising people with their daily work and challenges in mind, enable you to search for and find, view and review, select from and make a reel of the best commercials ever made for any advertising subject under the sun.
Mike Wilkie, Publisher, The Gunn Report
Customer Data Integration: Is Your View Really 360?
Sunday, June 11, 2:30 p.m. – 3:30 p.m.
Learn how to combine technology, processes and services to create a complete view of the customer across multiple channels. The U.S. Postal Service has developed successful strategies to address these challenges. Learn all about how to make your business a successful entity by following these helpful tips.
Tina Lance, Manager – Segment Advertising, U.S. Postal Service
Patrick O'Connell, Program Manager, Advertising & Promotions – Direct Mail & Editor, Deliver Magazine, U.S. Postal Service
The "New Look" of Advertising
Sponsored by Manatt, Phelps & Phillips LLP
Sunday, June 11, 2:30 p.m. – 3:30 p.m.
This discussion will focus on re-engaging consumers in the TiVo era with video messaging. How technology and automation is reinventing TV/video advertising for the era of targeting, customization, addressability and contextual relevance will also be explored. TV advertising can still give clients what they need and agency creative directors what they want. Learn how the new video model can finally integrate across media platforms and how this is more important than ever for TV, video on broadband, VOD, podcasting and mobile video.
Lynne Seid, Founding Partner, Visible World
Key Legal Issues and Trends for the Advertising Executive
Sunday, June 11, 4:00 p.m. – 5:00 p.m.
The advertising landscape is changing. Emerging technologies and the proliferation of new media channels are creating new and innovative ways for advertisers to reach consumers wherever they can find them. These new media outlets and advertisingformats are creating challenges for corporations as they struggle to determine how existing laws and regulations will apply to this rapidly changing environment. This session will highlight the key legal issues facing the advertising industry today. How will proposed legislation and recent lawsuits affect the future of branded entertainment, children's marketing, comparative advertising, database marketing and CRM programs, buzz marketing, blogging, digital signage and mobile marketing? How can you avoid legal minefields and pitfalls while maintaining a creative and competitive edge for your brands?
Jeff Edelstein, Partner, Manatt Phelps & Phillips LLP
Linda Goldstein, Partner, Manatt Phelps & Phillips LLP
Mobile Content, Commerce & Connectivity: How the Mobile Community Is Affecting Advertising
Sunday, June 11, 4:00 p.m. – 5:00 p.m.
Mobile is much more than a voice platform. Anyone addicted to American Idol knows that the personal link between a television viewer and a wireless voting application is a very powerful tool in cultivating a ratings juggernaut with a powerful cultlike following. This stickiness has secured mobile as a compelling piece of the communications mix for many major brands and provided a variety of application platforms for mobile content and commerce. This workshop focuses on the personal, portable and controllable aspects of mobile including a segment on industry best practices and protecting brand integrity in the space.
Todd Anderman, President, Dennis Digital
Kevin Dulsky, Senior Director & GM, PayPal Mobile
Kristen Fox, Production Manager, ESPN Publishing
Mark Kaplan, Partner, Assembly LLC
Jeff Simmons, Director, Technology Programs, CTIA – The Wireless Association©
A Road Map for Lost Marketers: Full-Circle Interactive
Sunday, June 11, 4:00 p.m. – 5:00 p.m.
In this session, learn about the very latest technology landscape facing today's youth and what is motivating them to go online. See new ways in which to connect to the "connected" generation and how to turn today's consumers into co-conspirators.
Jeff Jones, Director of Interactive, WonderGroup
Tom Kwon, CEO, Xtential Corporation
Dave Siegel, President, WonderGroup
Technologies for Integrated Marketing: How Blogs and Multimedia Are Changing Communications
Sponsored by Manatt, Phelps & Phillips LLP
Monday, June 12, 3:00 p.m. – 4:00 p.m.
The communications dynamic has altered radically with the prevalence of methods such as blogs, e-blasts and podcasting. How will all this affect the public relations efforts of your company, and how can hot technologies be integrated into your communications mix? Learn from experts at Business Wire and other successful companies about how to best promote your clients, brand or business.
Scott Anderson, Director, Enterprise Brand Communications, Hewlett Packard
Les Blatt, Multimedia Manager, Business Wire
Elisa Camahort, President of Events & Marketing, BlogHer
The Naked Truth: Four Dimensions of a Real Woman
Monday, June 12, 3:00 p.m. – 4:00 p.m.
The current dialogue about "real women in advertising" prompted Frank About Women to ask "what is a real woman today?" Being "real" has nothing to do with whether she is a size 2 or a size 12. Today's real women can be defined via four different dimensions, and successful marketers tap them all to make profound connections.
Janie Curtis, Managing Director, Frank About Women
Diane Ridgway-Cross, Vice President, Senior Strategic Planner, Frank About Women
Radio in a Digital World
Monday, June 12, 3:00 p.m. – 4:00 p.m.
Advertisers and broadcasters explore the opportunities that radio's new digital platforms afford them. From podcasting to HD radio, hear how new technology and content delivery is revolutionizing the way consumers and advertisers engage with radio.
Lynn Griffith, Managing Partner & Chief Media Officer, Duncan & Associates
Evan Harrison, Executive Vice President, Clear Channel Radio
Dave Robbins, Director of Digital Programming, CBS Radio
Natalie Swed Stone, Director of Radio Services, OMD
Kerry Tucker, Senior Vice President, National Marketing, Radio Advertising Bureau
How to Qualify for That Next Big Job: Recruiters, Entrepreneurs and Experts Share Insight on Climbing the Corporate Ladder
Monday, June 12, 4:15 p.m. – 5:15 p.m.
Learn how to get the next big job from these experts. Learn the intricacies of making your résumé stand out in a crowd and how to make your accomplishments get attention in a competitive business. Hear firsthand what top-level headhunters look for when finding top-level executives and how they can choose you. Also, learn about the alternative to corporate ladder climbing by being your own boss and how being an entrepreneur can benefit your overall work experience.
Jeff Goldblatt, President & Creative Director, Dream Pursuit Communications, LLC
Brad Karsh, President, JobBound
Fran Pomerantz, Client Partner, Korn/Ferry International
Blogs Are Life Stories: Creating a Dialogue Between Consumers and Advertisers
Sponsored by Manatt, Phelps & Phillips LLP
Monday, June 12, 4:15 p.m. – 5:15 p.m.
Learn about the powerful medium of user-generated content from Microsoft, host of the world's largest blog network at MSN Spaces. Blogs can provide an ideal environment for a brand to engage with consumers in a meaningful way—if done respectfully. Hear how MSN, Volvo and Euro RSCG successfully developed a campaign to meet Volvo's brand objectives, while providing value to millions of consumer bloggers. And hear firsthand from an actual blogger involved in this campaign.
Linda Gangeri, National Advertising Manager, Volvo
Elden Nelson, aka "Fat Cyclist," Blogger on MSN Spaces
Nichole Peterson, Director, Branded Entertainment & Experiences Team, MSN
Chris Sanchez, Account Supervisor, Euro RSCG 4D
Chris Schroeder, President CEO, The HealthCentral Network
Waiting for Your Cat to Bark? Persuading Customers When They Don't Respond to Traditional Marketing
Sponsored by Manatt, Phelps & Phillips LLP
Monday, June 12, 4:15 p.m. – 5:15 p.m.
Emerging media have undermined the effectiveness of prevailing mass marketing models and created an unprecedented opportunity for businesses to redefine how they communicate with customers. In this presentation, you will learn how to leverage the power of increasingly interconnected media channels by viewing your marketing system through the lens of Persuasion Architecture. This integrative model provides businesses with a proven context for rethinking customers and retooling marketers in a rewired market.
Jeffrey Eisenberg, Co-Founder, Future Now, Inc.
CLUB ROUNDTABLES AND MANAGEMENT WORKSHOPS
Club Management Roundtables
Sunday, June 11, 2:30 p.m. – 4:15 p.m.
Take part in roundtable discussions with other club leaders who share the same challenges you and your leaders confront. Topics will range from the very basic to more complex issues such as how to manage a nonprofit club like an efficient business, developing an effective and vital board of directors, program planning, fundraising ideas and the right kind of communications. The roundtable discussions will also feature ADDY-related topics such as selecting quality judges for your competition, promoting your competition, increasing your entries and growing your Student ADDY entries.
Club Management Workshop
How'd They Do That?
Tuesday, June 13, 3:00 p.m. – 4:00 p.m.
Discover the keys to success from a panel of this year's club achievement winners. Learn how all eight categories of the competition factored into each club's success and how they assembled their winning entries. The winning entries will be on display for your review. This open panel discussion will bring you the insight you need to tackle your club's challenges.
Club Management Workshop
A New Approach to Club Growth
Tuesday, June 13, 3:00 p.m. – 4:00 p.m.
Discover the keys to success from a panel of this year's club achievement winners. Learn how all eight categories of the competition factored into each club's success and how they assembled their winning entries. The winning entries will be on display for your review. This open panel discussion will bring you the insight you need to tackle your club's challenges.
Download the printable conference brochure (.pdf, 442k).
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