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Latest News:
— Miss the the conference? Watch the webcast of speakers and events, including the ADDYs!
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Now that consumers control more content, how will you reach them? Learn how to take advantage of blogs, podcasts and other emerging technologies and how you can use them to make print, TV and radio even more powerful. Join the AAF in the city by the bay for exciting keynotes and professional development workshops that will provide you with the tools to take charge of change.
Saturday, June 10
8:00 a.m. – 5:30 p.m. |
Registration
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| 9:00 a.m. – 5:00 p.m. |
Executive Directors Seminar
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| 3:00 p.m. – 5:30 p.m. |
National Student Advertising Competition (NSAC) Student/Judges Orientation and Workshop
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| 4:00 p.m. – 6:00 p.m. |
Ad 2 Idea Exchange
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Sunday, June 11
7:00 a.m. – 5:30 p.m. |
Registration
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| 8:00 a.m. – 6:40 p.m. |
National Student Advertising Competition (NSAC) Day 1 (continued Monday, June 12)
Sponsored by Postal Vault
NSAC's 16 district finalists and one wild card finisher will vie for national honors when they present their media and communications plans that will launch Postal Vault's new line of secured mailboxes. The integrated marketing plans will include traditional and nontraditional advertising and promotional tools and are designed to help stop mail and identity theft.
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| 8:00 a.m. – 9:30 a.m. |
Council of Governors Meeting
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| 9:45 a.m. – 11:00 a.m. |
District Meetings
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| 11:00 a.m. – 11:45 a.m. |
Cocktail Reception
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| Noon – 2:15 p.m. |
Welcoming Ceremonies and Opening Luncheon
Pixel Shift: Take Charge of Change
Sponsored by National Geographic
KEYNOTE: Taking Charge of Change at the AAF
Wally Snyder, President & CEO, AAF
KEYNOTE: The Road to Come: Consumers, Demography and the Participation Revolution
Andrew Zolli, Founder, Z + Partners
PANEL: Split-Second Changes in the Digital Marketing Universe
Moderator: Josh Quittner, Editor, Business 2.0
Laura Desmond, CEO, MediaVest USA
Sean Finnegan, U.S. Director, OMD Digital
Rishad Tobaccowala, CEO, Denuo
PANEL: The Magic of Targeted Advertising
Gilbert Davila, VP – Multicultural Marketing, The Walt Disney Company
Carol H. Williams, President, CEO & Chief Creative Officer, Carol H. Williams Advertising
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| 2:30 p.m. – 4:15 p.m. |
Club Management Roundtables
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| 2:30 p.m. – 3:30 p.m. |
Professional Development Workshop
The 12 Master Formats of Advertising
Mike Wilkie, Publisher, The Gunn Report
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| 2:30 p.m. – 3:30 p.m. |
Professional Development Workshop
Customer Data Integration: Is Your View Really 360?
Tina Lance, Manager – Segment Advertising, U.S. Postal Service
Patrick O'Connell, Program Manager, Advertising & Promotions – Direct Mail & Editor, Deliver Magazine, U.S. Postal Service
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| 2:30 p.m. – 3:30 p.m. |
Professional Development Workshop
The "New Look" of Advertising
Sponsored by Manatt, Phelps & Phillips LLP
Lynne Seid, Founding Partner, Visible World
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| 3:00 p.m. – 5:00 p.m. |
District 19 Meeting
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| 3:30 p.m. – 4:00 p.m. |
Coffee Break
Sponsored by Forbes
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| 4:00 p.m. – 5:00 p.m. |
Professional Development Workshop
Key Legal Issues and Trends for the Advertising Executive
Jeff Edelstein, Partner, Manatt Phelps & Phillips LLP
Linda Goldstein, Partner, Manatt Phelps & Phillips LLP
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| 4:00 p.m. – 5:00 p.m. |
Professional Development Workshop
Mobile Content, Commerce & Connectivity: How the Mobile Community Is Affecting Advertising
Todd Anderman, President, Dennis Digital
Kevin Dulsky, Senior Director & GM, PayPal Mobile
Kristen Fox, Production Manager, ESPN Publishing
Mark Kaplan, Partner, Assembly LLC
Jeff Simmons, Director, Technology Programs, CTIA – The Wireless Association©
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| 4:00 p.m. – 5:00 p.m. |
Professional Development Workshop
A Road Map for Lost Marketers: Full-Circle Interactive
Jeff Jones, Director of Interactive, WonderGroup
Tom Kwon, CEO, Xtential Corporation
Dave Siegel, President, WonderGroup
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| 4:30 p.m. – 5:30 p.m. |
Eastern Regional Meeting
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| 4:30 p.m. – 5:30 p.m. |
Central Regional Meeting
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| 4:30 p.m. – 5:30 p.m. |
Western Regional Meeting
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| 6:30 p.m. – 7:30 p.m. |
ADDY® Awards Reception
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| 7:30 p.m. – 9:30 p.m. |
ADDY Awards Dinner and Show
Sponsored by ABC Television Network, Getty Images, ImpreMedia, PaperChain, Valassis, Voicebank.net, The Wall Street Journal Weekend Edition and Yellow Pages Association
Student ADDY Awards Sponsored by FedEx
With over 58,000 entries annually, the ADDY Awards is the industry's largest and arguably toughest creative competition. Join us in celebrating this year's winners for the best in advertising.
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| 9:30 p.m. |
National Ad 2 Champagne Soiree & Fourth Silent Auction
Directly following the 2006 ADDY Awards show, join the members of Ad 2 for a champagne toast at their Ad 2 Champagne Soiree and Fourth Annual Silent Auction. Your opportunity to bid on one-of-a-kind items starts Sunday night and will continue until 6 p.m. Monday. Featured items will include enticing goods, services and donated media from each Ad 2 city. |
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Monday, June 12
7:30 a.m. – 5:00 p.m.
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Registration |
| 8:00 a.m. – 11:40 a.m.
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National Student Advertising Competition, Day 2
Sponsored by Postal Vault |
| 8:00 a.m. – 8:45 a.m. |
Ad Expo 2006 Grand Opening and Continental Breakfast
Sponsored by Radio Advertising Bureau |
| 8:00 a.m. – 9:00 a.m. |
Division I Networking Session |
| 8:30 a.m. – Noon |
ADDY Awards Committee Meeting |
| 9:00 a.m. – 11:45 a.m. |
General Session
Media Metamorphosis
Sponsored by Radio Advertising Bureau
KEYNOTE: Embracing the Environments of "My Media"
Dan Rosenweig, COO, Yahoo! Inc.
PANEL: The Culture of Imagination: Re-Energizing a Brand; Re-Energizing a Company
Judy Hu, Global Executive Director, Advertising & Branding, GE
John Osborn, President & CEO, BBDO New York
KEYNOTE: The Evolving Role of the Holding Company
Michael Roth, Chairman & CEO, Interpublic Group
Presentation of the Barton A. Cummings Gold Medal Award
Coffee Service Sponsored by Manatt, Phelps & Phillips LLP
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| 11:30 a.m. – 12:45 p.m. |
Student/Recruiters Networking Meet & Greet
Sponsored by Valassis
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| 11:45 a.m. – 12:30 p.m. |
Cocktail Reception
Sponsored by Clear Channel Radio
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| 12:45 p.m. – 2:45 p.m. |
General Session Luncheon
Creativity in a Digital World: What's Next?
Sponsored by The New York Times
This exciting lunch includes the announcement of the 2006 National Student Advertising Competition–winning teams.
KEYNOTE: Creativity Now. What Changes. What Doesn't.
Keith Reinhard, Chairman Emeritus, DDB Worldwide
PANEL: Creative Impact—How to Break Through the Clutter
Moderator: Karen Francis, Chairman & CEO, Publicis & Hal Riney
Stuart McLean, Co-President, JWTwo Entertainment
Guy Seese, Creative Diretor, Goodby Silverstein & Partners
Mike Shine, Founder & Creative Director, Butler, Shine, Stern & Partners
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| 2:00 p.m. – 6:00 p.m. |
Ad 2 Public Service Competition |
| 3:00 p.m. – 5:00 p.m. |
AAF Board of Directors Meeting |
| 3:00 p.m. – 3:45 p.m. |
Students and Judges Review the 2006 NSAC |
| 3:00 p.m. – 4:00 p.m. |
Professional Development Workshop
Technologies for Integrated Marketing: How Blogs and Multimedia Are Changing Communications
Sponsored by Manatt, Phelps & Phillips LLP
Scott Anderson, Director, Enterprise Brand Communications, Hewlett Packard
Les Blatt, Multimedia Manager, Business Wire
Elisa Camahort, President of Events & Marketing, BlogHer
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| 3:00 p.m. – 4:00 p.m. |
Professional Development Workshop
The Naked Truth: Four Dimensions of a Real Woman
Janie Curtis, Managing Director, Frank About Women
Diane Ridgway-Cross, Vice President, Senior Strategic Planner, Frank About Women
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| 3:00 p.m. – 4:00 p.m. |
Professional Development Workshop
Radio in a Digital World
Lynn Griffith, Managing Partner & Chief Media Officer, Duncan & Associates
Evan Harrison, Executive Vice President, Clear Channel Radio
Dave Robbins, Director of Digital Programming, CBS Radio
Natalie Swed Stone, Director of Radio Services, OMD
Kerry Tucker, Senior Vice President, National Marketing, Radio Advertising Bureau
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| 3:00 p.m. – 5:00 p.m. |
ADDY Awards Workshop
(Online Entry Management and Judging Software) |
| 4:00 p.m. – 6:30 p.m. |
Student/Recruiters Networking Meet & Greet
Sponsored by Valassis |
| 4:15 p.m. – 5:15 p.m. |
Professional Development Workshop
How to Qualify for That Next Big Job: Recruiters, Entrepreneurs and Experts Share Insight on Climbing the Corporate Ladder
Jeff Goldblatt, President & Creative Director, Dream Pursuit Communications, LLC
Brad Karsh, President, JobBound
Fran Pomerantz, Client Partner, Korn/Ferry International
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| 4:15 p.m. – 5:15 p.m. |
Professional Development Workshop
Blogs Are Life Stories: Creating a Dialogue Between Consumers and Advertisers
Sponsored by Manatt, Phelps & Phillips LLP
Linda Gangeri, National Advertising Manager, Volvo
Elden Nelson, aka "Fat Cyclist," Blogger on MSN Spaces
Nichole Peterson, Director, Branded Entertainment & Experiences Team, MSN
Chris Sanchez, Account Supervisor, Euro RSCG 4D
Chris Schroeder, President CEO, The HealthCentral Network
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| 4:15 p.m. – 5:15 p.m. |
Professional Development Workshop
Waiting for Your Cat to Bark? Persuading Customers When They Don't Respond to Traditional Marketing
Jeffrey Eisenberg, Co-Founder, Future Now, Inc.
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| 5:30 p.m. – 6:30 p.m. |
Cocktail Reception in Ad Expo 2006
Sponsored by BET |
| 8:30 p.m. – 11:30 p.m. |
AAF Western Region/District 14 San Francisco City Tour & Pub Crawl |
|
Tuesday, June 13
7:45 a.m. – 8:30 a.m. |
Academic Committee Meeting |
| 8:00 a.m. – 4:00 p.m. |
Registration |
| 8:30 a.m. – Noon |
General Session Breakfast
Celebrating Excellence
Sponsored by Kellogg Company
This breakfast will feature the winning NSAC presentation, the AD 2 Public Service Competition winner, the AAF Salute to Achievers and the Betty Riehl Excellence in Service Award Presentation.
PANEL: Avoiding Landmines in a Changing Media Landscape
Moderator: Wally Snyder, President & CEO, AAF
Paul Kurnit, President & Founder, KidShop & Kurnit Communications
Charlie Rutman, CEO, MPG
John Swigart, Managing Director & CMO, Esurance
Doug Wood, Partner, Reed Smith LLP
Coffee Service Sponsored by Forbes
KEYNOTE: Change, Change or Change: Options for the Agency of the Future
Maurice Lévy, Chairman & CEO, Publicis Groupe
AAF Salute to Achievers
Attend this exciting awards ceremony where we honor the ad clubs and federations from across the country who have excelled in leadership and management this past year. At this event we will also honor this year’s Silver Medal winners and the recipient of the Betty Riehl Excellence in Service Award.
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| 9:00 a.m. – 1:00 p.m. |
Ad Expo 2006 |
| Noon. – 12:45 p.m. |
Cocktail Reception
Sponsored by Valassis
|
| 1:00 p.m. – 2:45 p.m. |
General Session Luncheon
Cultural and Corporate Change
Sponsored by The Wall Street Journal Weekend Edition
KEYNOTE: AAF: Proud Past, Promising Future
Andy Jung, Senior Director of Advertising & Media Services, Kellogg North America & AAF Chairman
PANEL: Multicultural Marketing: Mainstream Practice or Missed Opportunities?
Moderator: Frank Cooper, VP – Marketing, CSD Flavors, PepsiCo
Darryl Cobbin, Vice President & CMO, Nextel/Boost Mobile
Chiqui Cartagena, Managing Director of Multicultural Communications, Meredith Integrated Marketing
Darryl Cobbin, Chief Marketing Officer, Boost Mobile
Monica Lozano, CEO, La Opinion & SVP, ImpreMedia, LLC
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| 3:00 p.m. – 5:00 p.m. |
ADDY Awards Workshop (Rules and Categories) |
| 3:00 p.m. – 4:00 p.m. |
Club Management Workshop
How'd They Do That? |
| 3:00 p.m. – 4:00 p.m. |
Club Management Workshop
A New Approach to Club Growth |
| 3:00 p.m. – 4:00 p.m. |
Ad 2 Board of Directors Meeting |
| 5:30 p.m. – 9:30 p.m. |
Greater San Francisco Ad Club 100th Anniversary Surprise Party |
| Conference Adjourned |
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Please check back for updates to the conference schedule.
Wondering where to eat while you're in San Francisco? Make online reservations now!
Click here to see the
Conference Program Planning Committee.
Click here for the printable registration form. (pdf, 33k)
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Questions? Please call (800) 999-2231 or e-mail aaf@aaf.org.
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