The Advertising Hall of Fame celebrates industry legends who have distinguished themselves with outstanding, globally-recognized achievements; remarkable innovations; and exceptional philanthropic work both within the advertising industry and in their communities.
Since its inception in 1949, nearly 300 advertising legends and ten iconic global companies have been elected to the Hall. The event is among the advertising industry’s biggest and most prestigious of the year, attended by nearly 1,000 C-suite and senior level executives from the world’s largest brands, advertising agencies, media and tech companies and is the largest fundraiser for the Federation providing a vital source of funding necessary to continue the wide range of educational, diversity, and advocacy initiatives that are critical to our industry.
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While Jerri has built a legacy by transforming the companies for which she’s worked, it is her bold ambition and unwavering commitment to speak for others and call out injustice that has made her forever a diversity champion. As Jerri has said, for more than 30 years she has tried to “keep it real,” calling truth to power as an authentic integrationist who believes we work more effectively and efficiently when we are all joined up. With that in mind, Jerri founded BECA, the world’s first and largest organization of Black executive marketing leaders. Through BECA, new champions are created daily and Jerri’s legacy continues.
A pied piper who has made the constellation of Stellantis automotive brands sing, Olivier can’t help but find inspiration everywhere and follow it down whatever path it takes him. Such was the path Olivier took enroute to delivering the 2011 industry-busting two-minute Super Bowl commercial with Eminem that lifted sales 6,000%. That road also led him to partner with Bono and (RED) to help fight global health emergencies, and with Bill Murray and Bruce Springsteen, who appeared in other applauded Super Bowl ads. As Olivier himself puts it, “The greatest Brand value I can deliver is to show that the Brand has values.”
Humanity, humor and grace are words often used to describe Jeff's gifts to the advertising industry. His partnership with Rich Silverstein, which dates back to 1980, has resulted in one of the most influential and innovative creative companies in the world. From “got milk?” to the Budweiser Lizards, the NBA's "I love this game" and Cheetos Museum, GS&P has delivered culture-driving work for four decades. It's also been a front-runner in narrowing the gender gap in leadership and promoting diversity within its ranks, where more than 60% of its leaders are women and almost 40% of its staff are people of color. This is perhaps the legacy Jeff is most proud of.
“Always.” That’s how Bill describes his personal brand. Always curious. Always willing. Always trying. Bill created space for a multicultural advertising agency to flourish. He built bridges between corporations and community-based organizations. And he developed a culture-first, digitally led, and youth-driven business approach. Simply put, Bill has been an unwavering vocal advocate for meaningful representation, a standard-bearer, and a driver of change.
A CMO who speaks for the industry, a brilliant strategist and master brand-builder. Marc is a marketing visionary who has focused every day on being as useful as he can to anyone he engages. Long before “Purpose-driven marketing” was a common phrase, Marc recognized the power of brands to be a force for growth as well as a force for good. This principle has helped make P&G one of the world’s most admired companies. It also captures the heart and humility that makes Marc an extraordinary leader.
“Where’s the Beef?” It’s the question which helped put Wendy’s on the map, identified Donna as a creative genius and contributed to Cliff Freeman & Partners becoming one of the most sought-after agencies on the planet at the time. It also bucked the male-dominated creative system. Donna became a mentor to other women, all the while creating some of the most memorable ads in history, from “Pizza Pizza!” for Little Caesars to Pepsi’s Super Bowl all-time highest scoring Ad Meter spot, “Innertube.”
AT&T is the world's most enduring and largest connectivity company, with a storied history of expertise and innovation. From Alexander Graham Bell’s first phone call to the first 5G call made over satellite, AT&T has a legacy of scaling technology vital to communities across the U.S., while developing the next generation in parallel. Most recently, AT&T introduced the first-ever 5G-connected helmet designed for Deaf and hard of hearing athletes, using technology to make sports more inclusive. It was a powerful example of how “Connecting Changes Everything,” AT&T’s creative platform inspired by the company’s renewed purpose: to connect people to greater possibility. AT&T boasts many outstanding and award-winning creative campaigns that have had a lasting impact on American culture, further underscoring its importance to the advertising, marketing and media industries, and its influence around the world.