The American Advertising Federation's Mosaic Council is an established infrastructure of national advertisers, general market and multicultural advertising agencies, media organizations and suppliers. As the advertising industry's premier think tank on diversity and inclusion, the council identifies best practices for achieving greater industry multiculturalism while advancing the common interest of all industry segments.
To create a foundation for the Mosaic Council’s work, the members have created the AAF’s Mosaic Principles. These Principles offer agencies and companies at-large the recommendations needed to institute common diversity practices that are essential to addressing the demands of our consumers.
The council's goals are threefold:
- To achieve greater workplace diversity within the advertising industry.
- To create opportunities for diverse suppliers and general market corporations to work together to create effective advertising campaigns and programs targeted towards multicultural markets.
- To prepare the industry's future leaders so they recognize the importance of a diversified workforce and multicultural marketing's impact on a company's bottom line.
The council serves as the advisory board to the Mosaic Center, which develops and implements the AAF's programs and policies to address the ad industry's diversity initiatives. Premier Mosaic Center programming includes the Most Promising Multicultural Students Program, the Mosaic Career Fairs and the Mosaic Awards, among others.
Chair: Danielle Austen, Managing Partner, CEO, fluent360
Co-Chair: Doug Melville, Chief Diversity Officer, TBWA
, SVP, Diversity & Inclusion Strategy, American Association of Advertising Agencies (4A's)
, Founder, Mélange Media Group, LLC
Esther T. Franklin
, EVP, Head of SMG Americas Experience Strategy, Starcom MediaVest Group
, Sr. Manager, Integrated Marketing Communications, General Mills
Kendra Hatcher King
, Vice President of Account Planning, Razorfish
, Executive Director: Agency/Industry Relations, New York Times
, SVP, Chief Diversity Officer, McCann Worldgroup
Karla Gray Mayers
, SVP, Director, Supplier Diversity, BBDO
, Chief Talent Officer, Leo Burnett
McGhee Williams Osse
, Co-CEO, Burrell Communications Group
, Partner, Color H20 Partners, Governor, District 2, AAF
, Multicultural Integration Director, McCann Worldgroup
Donna E. Pedro
, Sr. Partner, Chief Diversity Officer, Ogilvy & Mather, NA
, Vendor Partner Diversity Director/SBLO, GSD&M
Carol Sagers, Consultant
, CHS Marketing Consultants
, Chief Diversity Officer, Publicis Groupe
, VP of Ad Sales, Centric-BET Networks
, President, Tangerine-Watson
, Sr. Director of Diversity & Inclusion, Interpublic Group of Companies, Inc.
Constance Cannon Frazier, Chief Operating Officer
Ayanna Jackson, Assistant Vice President, Mosaic Center & Education Services
Kai Jones Weidie, Director, Mosaic Center & Education Services