FOR IMMEDIATE RELEASE
AAF Challenges Industry
to Fulfill Diversity & Inclusion Promises
WASHINGTON DC, July 7, 2017—In an effort to help companies act on commitments to diversity and inclusion, the American Advertising Federation’s (AAF) Mosaic Center
is launching “#DiversityInAction,” 20 days of actionable practices
designed to increase recruitment, recognition and leadership
opportunities for multicultural professionals and to encourage the
industry to portray multicultural communities in a realistic way. The
campaign will be shared on the AAF’s social media channels beginning
Monday, July 10 and concluding Friday, August 4.
The #DiversityInAction campaign is based on the AAF’s Mosaic Principles,
a guide for companies and agencies to include common diversity
practices that are essential to addressing not only the demands of
consumers, but to better reflect society as a whole. Each week, a
different Mosaic Principle will be highlighted and each day a new action
item will be offered, supported by resources from the AAF, industry
professionals and successful diversity initiatives.
“Many companies in
our industry have publicly committed to diversity and inclusion and
their belief in the Mosaic Principles. #DiversityInAction is designed to
move individual executives and corporations from commitment, to action,
to tangible results,” says Constance Cannon Frazier, Chief Operating
Officer of the AAF.
The campaign can be followed on the AAF’s social media channels: Twitter, Instagram, Facebook and LinkedIn at @AAFNational and on the AAF’s website here.
inclusive industry has been a priority of the AAF by way of its Mosaic
Center for more than two decades. The Mosaic Center serves as a resource
and advocate for the value of diversity and inclusion and is committed
to helping advertising and media reflect the country’s evolving cultural
makeup. The AAF uses a substantial portion of its resources to
implement a myriad of programs that promote and advance multiculturalism
within the industry including the Mosaic Awards, Mosaic Media Image Awards, Most Promising Multicultural Students program and Mosaic Career Fair and Conference.