Advertising Ethics

 

Institute for Advertising Ethics (IAE)

Institute for Advertising EthicsThe Institute for Advertising Ethics (IAE) is administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism.

Its fundamental purpose is to Inspire Advertising, Public Relations and Marketing Communications Professionals to Practice the Highest Personal Ethics in the Creation and Dissemination of Commercial Information to Consumers.

The mission of the IAE is to serve as the primary resource for advertising professionals and academics and students on issues regarding advertising ethics, to include (1) Conducting research on the importance of, and issues regarding, ethics in advertising; (2) Educating advertising, public relations and marketing communications professionals, and academics and students on the importance and content of advertising ethics through (a) the articulation of Ethical Principles and Practices for Advertising, along with the Commentary, on this Web site, and (b) by conducting online and offline conferences and seminars; (3) Designing and issuing awards to companies and professionals for enhanced advertising ethics; and (4) Facilitating interaction between advertising, public relations and marketing communications professionals, and academics and students for discussion on all areas of advertising ethics.