Our Efforts

The AAF is continually working to improve and better the industry we love. That’s why we provide our members with the tools and resources they need to empower themselves. And that’s why we work tirelessly with advertisers by advocating in Washington, DC, setting ethical standards, providing professional development opportunities, promoting diversity and inclusion and so much more.

Advocacy

The AAF's Government affairs team works to protect and promote advertising at all levels of government through grassroots activities.

Mosaic Center

The Mosaic Center for Multiculturalism implements all of the AAF's multicultural and diversity initiatives and is an established leader on multicultural marketing/advertising and inclusion issues.

Advertising Ethics

The Institute for Advertising Ethics is administered by the AAF in partnership with the Reynolds Journalism Institute and the Missouri School of Journalism.

Education Services

The AAF's Education Services department orchestrates numerous programs and resources to educate the next generation of advertising professionals and educators.

Publications & Professional Resources

The AAF's publications and professional resources offer advertising professionals and businesses access to white papers, newsletters, business tools and webinars.