Kantar is home to some of the world's leading research, data and insight companies.
Individually, companies such as Millward Brown, TNS, Kantar Media, Kantar Worldpanel, Added Value and The Futures Company are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers – the way they live, shop, vote, watch and tweet – in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.
We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star.
Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
A ‘kantar’, by the way, is a measure for cotton, still used in the ports of Egypt today. Obviously we are in the measurement business – whether measuring sales or audiences, TV or the internet, or the value of a brand. But our goal is also to be in the inspiration business. And we find our own inspiration in all sorts of places.
In a world over-supplied with information, we aim to transform data into insights that inspire our clients to better, braver business decisions.
Visit Kantar's insight websites, with country specific news, data and research in local languages. Whether you're a journalist, client, colleague or student, you can freely use the content in your news articles, blog posts or presentations.
Last Updated: February 2016