Diversity In Action No.19
Seek the opinion of multicultural professionals and consumers regarding images that resonate.
Engage your multicultural professionals in developing and reviewing creative content to ensure fair and balanced portrayals of diverse groups. Ensure all your creative teams are multicultural to elevate quality of output and demonstrated insight. Listen to consumers by way of survey, trends and social media to learn more about the types of images that will resonate with them.
Those who have taken the leap have seen positive returns. Our diverse country wants to see themselves in ads and media and celebrate the brands that show them that their voices are being heard. Check out the articles below for successful examples of the brands who have challenge the status quo.