Change the Narrative:
Panel Discussion Toolkit


Finding Attendees and Partners

When considering partnerships and sponsors, think beyond monetary exchange. You could trade sponsorship for:

  • Printing services
  • Catering
  • Media promotion

When looking for attendees, search outside your organization. Potential attendees include: 
  • Academic groups (students, faculty, administrators)
  • Professional clubs focused on advertising, media, PR, communications, etc.
  • Advocacy groups that are active in your community

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