Fyonna Salazar

Retail Strategist, The Marketing Store

As a storyteller and a natural born observer of human behavior, Fyonna is considered a “discovery enthusiast” by her colleagues. Her vivacious curiosity is well known to uncover a ‘deeper truth,’ inspire change and fuel growth.

Fyonna began her career in brand development as a PR Practitioner in Silicon Valley, and continued her travels to Italy where she dove into global marketing and international media. Now back in The Windy City, she has joined various communities of designers and innovators who thrive in redefining the industry. Her background as a “strategist” spans over the areas of content, branding, design, innovation and retail. Fyonna is currently a Retail Strategist for the McDonald’s corporate retail team and a member of the collaborative, strategic model at her agency known as The Cortex.


Student Advertising Career Conference 2017, Speaker

Last Updated: September 2017