Andy Pimentel

Principal, Schireson 

For the past five years, Andy leads strategic engagements for clients whose brands depend on cultural relevance. With an eclectic background in brand strategy, product development, advertising and client-side marketing, he brings a multi-disciplinary approach to applying research to brand challenges.  He focuses on finding the intersection of consumer, category and cultural insights to find answers to multi-faceted questions.

Andy spent 15 years working on both the client side and at various types of agencies before joining Schireson in 2012.   He led consumer marketing for News Corporation’s tablet-native news publication The Daily.  Prior to that he worked in various strategy and innovation roles at digital agency Razorfish, where he created and led the Account Planning department. He led product and marketing strategy projects for clients like New York Times, CNN, CondĂ© Nast and the American Museum of Natural History. 
Andy earned a BA in English Literature from Vassar College.  He started his career at New York-based brand consultancy Sterling Group, where he worked with clients like MTV, VH1, Kraft Foods and various startups.

ADMERICA 2017, Keynote: The Culture of Proximity: Viacom Velocity Shares Why Culture Matters in Marketing Today

Last Updated: June 2017