Co-Head, CAA Marketing, Creative Artists Agency
David Messinger is Co-Head of CAA Marketing, a division of leading entertainment and sports agency Creative Artists Agency (CAA). Messinger is based in the Los Angeles office where he helps lead a division that develops marketing strategies and original content to leverage the power of entertainment on behalf of such clients as The Coca-Cola Company, General Motors, Diageo, Neiman Marcus, and Chipotle, among others.
CAA Marketing was the driving force behind Coca-Cola’s long-standing partnership with American Idol and Hasbro’s TRANSFORMERS film franchise. Recent successes include two Cannes Grand Prix awards for Chipotle’s “Cultivate” campaign and animated short film “Back to the Start” featuring Willie Nelson covering Coldplay and two Grand Prix awards and two Emmy nominations for its follow-up “The Scarecrow.” CAA Marketing is responsible for the first and second brand films ever accepted to the Sundance Film Festival, the first-ever live interactive show on Hulu, GAP’s first-ever Webby Award-winning work, and Coca-Cola’s 3D-animated short: THE POLAR BEARS MOVIE.
Prior to CAA, Messinger worked at Ticketmaster, where he led the consumer marketing efforts for the company and managed key relationships with strategic partners. Before his tenure at Ticketmaster, Messinger worked at The Walt Disney Company. In 1997, he joined Disney as an Account Manager of Corporate Alliances, where he managed the company-wide strategic alliances with American Express, Exxon, General Motors, Mattel, and Nestlé. Working with these blue-chip companies, Messinger managed programs with Disney’s theme parks and Broadway theatrical productions, the consumer products division, and other Disney entities. He later became Manager of Corporate Brand Management, where he managed the Disney brand and led the review and approval of advertising, promotions, and character usage for Disney-branded marketing programs.
Messinger began his marketing career at advertising agency Leo Burnett Company, Inc., where he served as Senior Account Executive on the McDonald’s Corporation account. While at Leo Burnett, he worked on youth marketing campaigns that won advertising’s Gold Effie and Cassie Awards. Later, he led the marketing of McDonald’s flagship product, the Big Mac.
Messinger has been recognized on Advertising Age’s “Creativity 50” list. He serves as the Chair of the American Advertising Federation. He is also a member of the Executive Committee for both the Advertising Hall of Achievement and the Advertising Hall of Fame. He formerly served as the Board Chair of Communities in Schools-Los Angeles.
Speaker, ADMERICA 2017
Chairman, AAF National Board of Directors, 2016–2017
Last Updated: December 2016