Karen Goodman

Content Director, Under Armour

Karen got into advertising by holding the world’s most expensive bake sale, selling $500 cookies in order to pick up a Future Lion trophy in Cannes. Since then, she’s become an award winning creative, working with companies such as Under Armour, Google, and Nike. During her career, she’s pitched brands, led brands, and even created one from scratch.

As a member of the Global Concepts & Strategy team at Under Armour, she works with teams to help capitalize on creative and strategic opportunities, from brand and product marketing, to future planning. Prior to Under Armour, Karen worked at agencies including DMI, Johannes Leonardo and R/GA. In these roles, she creatively led accounts, helped win new business and worked on product launches and branding efforts, which have been recognized in Fast Company, Creativity, and Adage.

Karen is passionate about championing female creative talent and leadership in the industry. She’s the Founder and Director of the DC chapter of SheSays, a global networking platform for women. She’s led the organization since January 2016 and has grown the community to over 500 members and counting.

Other passions include being an unapologetic fan of Duke basketball, drinking red wine and all things Shonda Rhimes.


2017 National Judge, American Advertising Awards

Last Updated: April 2017