Group Creative Director, O'Keefe Reinhard & Paul
Will is the kind of new-age creative director that embodies the DNA of OKRP. As a digital native, he understands how people view content today. As a storyteller, he understands the importance of big brand thinking. He has created modern, innovative work for BMW, PUMA, MillerCoors, Jim Beam, The Ad Council, Porsche and Nintendo. Will believes good creative is about making clients relevant, not getting them to pay for unachieved art school dreams.
Student Advertising Career Conference 2017, Speaker
Last Updated: October 2017