Dhane Scotti

Executive Vice President, Global Executive Business Lead, The Coca-Cola Company, McCann Worldgroup

Dhane Scotti is the Executive Vice President, Global Business Lead responsible for McCann Worldgroup’s engagement with The Coca-Cola Company. Currently based in Atlanta, Dhane’s primary role consists of growing MWG’s Coca-Cola's business across McCann, Momentum, MRM//McCann, McCann Health and CRAFT.

After arriving in 2015, Dhane helped with re-launching Coca-Cola’s ‘Taste the Feeling’ campaign across numerous MWG offices and worked alongside disciplines and agencies on pitching and winning several key Global and regional Coca-Cola assignments such as World Cup, Ramadan, Summer and also other Coca-Cola Co. brands such as Powerade, Fanta, Fuze Tea etc. 

Before joining MWG in 2015, Dhane spent eight years within the BBDO network across several offices serving in global, regional and domestic capacities for a range of brands and categories. 

Most recently he oversaw the Bud Light business at BBDO NY and was the account lead responsible for the agency’s acquisition of the world’s largest fast food restaurant, Subway. Previous to that, he spent three years at AMV BBDO in London managing responsibilities for Snickers Globally as well as 3M, Twix and Mars Bar in Continental Europe and Mercedes-Benz in the UK. During his tenure on the business, BBDO’s ‘You’re Not You When You’re Hungry’ campaign drove Snickers from the #7 to #1 chocolate brand globally. 

Before moving to London, Dhane worked at BBDO NY on Snickers, Twix and M&M’s. He contributed to the consolidation of 85% of MARS’ business within one agency and the winning of a Cannes Advertiser of the Year award. Dhane also worked on Guinness, Red Stripe and The Economist.

Earlier in his career, Dhane worked at Publicis NY on Malibu Coconut Rum and creative boutique agency Anomaly on Coca-Cola’s Dasani Water and Gold Peak Tea brands. 

Dhane earned his MBA with a concentration in marketing from Florida A&M University and during the course of his undergraduate and graduate studies had the pleasure of learning at notable shops such as Zimmerman, Saatchi & Saatchi and Ogilvy. In his free time, Dhane is a social science and current events junkie and enjoys random travel.  
 


Inductee, 2018 Advertising Hall of Achievement

Last Updated: July 2018