STUDENT ADVERTISING CAREER CONFERENCE

 

Agenda

8:00–9:00am

Check-In & Breakfast

9:00-9:10am 

Welcome Remarks

Daniel Petek
Chair, National Education Executive Committee, AAF
Associate Professor, Washington State University

Ayanna Jackson 
AVP, Mosaic Center & Education Services, AAF 

9:15-10:00am

AI and the Future of Advertising

John Rich 
VP, FutureX Labs, Moxie

10:15-11:00am

Campaign Responsibility

Jennifer Gedestad
Director of Talent, FCB West
Joe Oh
President & CEO, FCB West

FCB West's CEO, Joe Oh and Director of Talent, Jennifer Gedestad, will explore how they have a responsibility — to their clients, the industry and themselves — to produce creative work that embraces, reflects and fuels the growing spectrum of consumer identities.

11:00-11:15am

Break

11:15am-12:00pm

Breakout Sessions 

I Never Thought of That: Untapped Careers in Advertising 

Marketing Intelligence

Nick Stagge 
VP Marketing, ExpertVoice

See Yourself Here: Advertising Sales

Ben DePerry
Account Executive, Comcast Spotlight
Maura Donohue
Sales Manager, Comcast Spotlight

AI: Shaping the Trajectory for Consumer-Brand Interactions

John Rich
VP, FutureX Labs, Moxie

WTF is Ad Operations?

Robert Applegate
Director of Ad Operations, inPowered

12:00-1:00pm 


Lunch

1:00-1:45pm 


Marketing to Gen Z

Mia von Sadovszky 
SVP/Group Strategic Planning Director, RPA

Gen Z is truly a stand-out generation, one that looks radically different even from the Millennials just before them. The largest advertising agency on the West Coast, RPA, has flipped the script on getting to know our future consumers: conducting a wide range of innovative research methods including Gen Z-run focus groups, in-depth mobile appnographies, short films by Gen Z directors, and even a steamy Tinder analysis of Gen Z dating. What did they find? A generation that doesn’t define themselves by traditional identity hallmarks like politics, religion, gender, sexual orientation and more. For them, believing is more powerful than being, the moment is more important than the permanent…and who they are isn’t limited to a search for one true, authentic self. Get acquainted with a generation who are innovating “identity” as we know it, and meet the new way to be you.

1:45-2:00pm

Break

2:00-2:45pm 

Breakout Sessions

Candid Conversations: What You NEED to Know About Recruiters

What are Recruiters Really Looking For?

Mary Sirico 
Talent Acquisition Manager, Octagon

Keeping the Student in You Alive: The Importance of Complementing Your Education

Carita Marrow
Diversity & Inclusion Talent Program Manager, Adobe

Conquering the Transition from College Student to Young Professional 

Kat Dudkiewicz
Associate Creative Director, We Are Unlimited

2:45-3:15pm 

Simmons Research 

Jonathan Szaras
Research Manager

3:20-3:50pm 

The Nielsen Total Audience Report: Millennial Edition

Jerry Back
Senior Research Executive

8:45-9:15am

Breakfast

9:30-10:15am

Advertising Needs You Right Now: Breaking the Mold of Agency Archetypes 

JC Abbruzzi 
Group Creative Director, 72andSunny

10:25–11:10am

Influencer Marketing

Nick Stagge 
VP Marketing, ExpertVoice

11:10-11:15am

Break

11:15am-12:00pm

Breakout Sessions

How Did You Get Your Job?

Creative 

Kat Dudkiewicz
Associate Creative Director, We Are Unlimited

Data & Analytics 

Barbara Toboy
Senior Manager, Analytics, GTB

Media 

Todd Hughes
President/CEO, EntreVation LLC
Candice Jones
Creative Director, EntreVation LLC

Account Management 

Brooke Stites
Group Brand Director, Wieden+Kennedy

12:00-1:00pm 


Lunch

1:00-1:45pm 


The Growth Mindset: Thriving in the Agency Environment in Your First Years

Mark Revermann 
VP, Business Integration, fluent360 

1:45-2:00pm

Break

2:00-5:00pm 

Recruiter’s Expo

72andSunny | Cramer-Krasselt | FCB | gtb | Moxie | Octagon | RPA | Southern Methodist University: Temerlin Advertising Institute | VCU Brand Center | We Are Unlimited | Wieden+Kennedy

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