STUDENT ADVERTISING CAREER CONFERENCE

 

Agenda

8:00–9:00am

Check-In & Breakfast

9:00-9:15am 

Welcome Remarks

Jeffrey Epstein 
Director, Chicago Portfolio School
Ayanna Jackson 
AVP, Mosaic Center & Education Services, AAF
Amy Struthers 
Chair, National Education Executive Committee, AAF; Professor, University of Nebraska-Lincoln 

9:30-10:15am

It's About the Process (You Don't Have to be Really Creative to be Really Creative)  

Will Bright 
Group Creative Director, O’Keefe Reinhard & Paul

10:15-11:00am

If You Want a Job Where I Work, Make Something and Show It To Me (Nobody Cares What Your Major Was)!

Bruce Fougere 
Group Creative Director, Momentum Worldwide

11:00-11:15am

Break

11:15am-12:00pm

Breakout Sessions: "I Never Thought of That: Untapped Careers in Advertising"

Unlimited Pathways: Careers in Strategic Advertising

Noemi Garcia 
Narrative Strategist, We Are Unlimited
Fyonna Salazar 
Retail Strategist, The Marketing Store

See Yourself Here: Advertising Sales at a Publication

Daniel Pineda
Midwest Account Executive, The New York Times

The New Frontier: Healthcare Advertising & Communications 

Danielle Fragen 
Account Supervisor, Discovery USA
Colleen McMahon 
Media Planner, Publicis Health Media
Matthew Overton 
Art Supervisor, Discovery USA

User Experience, Social Strategy and Product Launch are Jobs. Who Knew!!??

John Geletka 
VP Digital Strategy, Fusion92

12:00-1:00pm 


Lunch

1:00-1:45pm 


The End of Advertising (As We Used to Do It)

Jonathan Hoffman 
Creative Director/Brand Advisor 

1:45-2:00pm

Break

2:00-2:45pm 

Breakout Sessions: "Make Something!"

What are Recruiters Really Looking For?

Craig Benedict Valentine Badynee 
Director, Creative Recruiting, VML

How to Become an Executive Creative Director. Hint: It Doesn't Hurt to be a Good Presenter 

Sean Burns 
Executive Creative Director, VML

Keeping the Student in You Alive: The Importance of Complementing Your Education 

Laurence Klinger 
Former SVP, Chief Creative Officer, Lapiz

2:45-4:15pm 

Latest Consumer Insights & Trends 

Neethi Kannan 
Vice President, Nielsen 
Barry Shawgo 
Senior Vice President of Sales, SalesFuel, Inc.
Kerri Spreng
Account Manager, Kantar Media

 

9:00-9:30am

Breakfast

9:30-10:15am

If You Don’t Have a Concept, You Don’t Have a Campaign 

Jeffrey Epstein
Director, Chicago Portfolio School

10:15–11:00am

Building Your Personal Brand 

Hassan Ali 
Creative Marketing Director, Onion, Inc.

11:00-11:15am

Break

11:15am-12:00pm

Breakout Sessions: "How Did You Get Your Job?"

Creative 

Colleen Keesey 
Art Director, DDB
Scott Mendlinger 
Freelance Copywriter, VML
Brittany Scannichio 
Creative Studio Designer, Cramer-Krasselt
Kim Sheffield
Copywriter, The Escape Pod

Data & Analytics 

Barbara Toboy 
Senior Manager, Analytics, GTB 

Media 

Julie French 
Manager, Talent Acquisition, Dentsu Aegis Network
Shelli Gutholm 
VP, Director , Global Talent Acquisition, Dentsu Aegis Network
Patty Kim 
Director, Talent Acquisition, Dentsu Aegis Network

Account Management 

Emily Jeffers 
Account Manager, DigitasLBi 
Julie Wisniewski 
Account Director, DigitasLBi

12:00-1:00pm 


Lunch

1:00-1:45pm 


A Conversation on Context: Understanding Multicultural Marketing within a Total Market Approach 

Mark Revermann 
VP, Business Integration, fluent360 

1:45-2:00pm

Break

2:00-5:00pm 

Recruiter’s Expo