Once the in-person district and virtual district competitions wrap up, all first-place district winners will advance to the semi-finals to compete for one of eight national finalist spots. Following the district competitions, the plans book from each qualifying team will be forwarded to a judging panel for review.
Practitioners in advertising and other related disciplines in media, marketing and research will judge the semi-finals. While the judges review the plans books, the AAF National office will schedule a date and time for each team to have a 15-minute video conference with the judges via Adobe Connect. All of the calls will be held on May 4-5, 2017.
Before the call, students should prepare no more than a five-minute summary of their campaign as an introduction on the call. During the last 10 minutes of the call, judges may ask clarifying questions about the campaign as presented in the plans book, the five-minute summary and the three separate URLs that link to creative executions.
The teams’ rankings will be based on the plans book scores. Those scores may be adjusted by the judges following the semi-final competition calls based on the five-minute summary presentation and the answers to the 10-minute Q&A session.
The first- through eighth-place winners will be provided a trophy or plaque to recognize their excellent work in the semi-finals.
2017 Semi-Finals Schedule
The 2017 semi-finals will take place over two days, on May 4-5, 2017. Between 16 and 20 teams will compete for one of eight spots in the finals. The finals will take place during ADMERICA, AAF's national conference June 8–10, 2017 in New Orleans.