Once the in-person district and virtual district competitions wrap up, all first-place district winners will advance to the semi-finals to compete for one of eight national finalist spots. Following the district competitions, the presentation from each qualifying team will be recorded and forwarded to a judging panel for review.
Practitioners in advertising and other related disciplines in media, marketing and research will judge the semi-finals. While the judges review the 20-minute presentation, the AAF National office will schedule a date and time for each team to have a 10-minute video conference Q&A session with the judges via Adobe Connect. All of the calls will be held on May 2–3, 2018.
The teams’ rankings will be based on the presentation scores and the answers provided during the Q&A session.
2018 Semi-Finals Schedule
The 2018 semi-finals will take place over two days, on May 2–3, 2018. Between 16 and 20 teams will compete for one of eight spots in the finals. The finals will take place during ADMERICA, AAF's national conference, June 7–9, 2018 in Chicago.