Student Conference on Advertising

Insight+Interaction: 
Student Advertising Career Conference

 

Agenda


Thursday, October 6, 2016

02:00 pm–05:00 pm   Agency Visits 

 

Friday, October 7, 2016

08:00 am–09:00 am     Check-In & Breakfast
09:00 am–09:30 am     Welcome Remarks 
09:30 am10:15 am     Why Branding is Like Molding Fog  Pat Hanlon, Thinktopia & Forbes Magazine Columnist
10:15 am11:00 am     Why Good Work Works Better Gary Fox-Robertson, Leo Burnett 
11:00 am–11:15 am     Break
11:15 am–12:00 pm     Breakout Sessions

  • How the CIO Became More Important than the CMO 
    Jamie Anderson, Manifest
  • The Power of Branded Content 
    Hassan Ali, The Onion
  • Creative Process & Collaborating with a Partner 
    Kara Coyle and Amy Gozalka, Ogilvy & Mather                          
  • Analytics: The Agency’s New BFF 
    Barbara Toboy, GTB 

12:00 pm–01:00 pm    Lunch 
01:00 pm–01:45 pm    Stalking worked for me. What will work for you? Vinny Warren, The Escape Pod
01:45 pm–02:00 pm    Break
02:00 pm–02:45 pm   
Career Workshops: How to Promote Yourself

  • Brand You: Defining Your Personal Brand, Purpose & Value  
    Robin Corralez, Discovery USA and Laurie Mellon, Publicis Health 
  • Successful Interview Tips & Strategies  
    Heather Vanisko, Chicago Portfolio School and David Dobrow, Freelance Recruiter                                             
  • How to Promote Your Ideas 
    Candace Queen, DigitasLBi
  •  The Game of Life:  Networking—Finding the Right Path for Your Career 
    Shelli Guthholm and Brian Budchuck, Dentsu

02:45 pm–04:00 pm    Insights | Latest Consumer Insights and Trends Chris Quick, Nielsen and Kerri Spreng, Kantar


Saturday, October 8, 2016

09:00 am–09:30 am    Breakfast sponsored by fluent360
09:30 am10:15 am   The Growth Mindset: Thriving in the Agency Environment in Your First 
 Mark Reverman, fluent360
10:15 am–11:00 am    Every agency is multicultural. Some of them just don’t know it yet. Ozzie Godinez, PACO Collective
11:00 am–11:15 am    Break
11:15 am–12:00 pm    Breakout Sessions: How Did You Get Your Job?

12:00 pm–01:00 pm    Lunch 
01:00 pm–01:45 pm    Keynote Mig Reyes, Trunk Club, AIGA
01:45 pm–02:00 pm    Break
02:00 pm
–05:00 pm    
Recruiters Expo 

  • Chicago Portfolio School
  • Dentsu
  • fluent360
  • GTB
  • Publicis Health
  • true[X]