Schedule of Events

8:00am-6:15pm

Registration

Crescent City Ballroom, Mezzanine Level

9:00am-4:00pm

Executive Directors Seminar & Luncheon

Chambers 1 & 3, Mayor's Suite Level
Julie Couret 
Chief Executive Coach 
7602 Business Performance

1:30pm-2:30pm

NSAC Registration

Crescent City Ballroom, Mezzanine Level

2:00pm-3:00pm

Ad 2 Welcome Meet & Greet

Conti Room, Mezzanine Level

​2:30pm-3:30pm

NSAC Student Welcome & Orientation

Orpheum Room, 2nd Level

​3:00pm-5:00pm

Ad 2 Idea Exchange, Parts 1 & 2

Conti Room, Mezzanine Level

3:45pm-4:30pm


NSAC Recruiter Insight Session: RPA

Orpheum Room, 2nd Level
The NSAC Recruiter Insight Sessions give companies the chance to meet and explore career opportunities with the finalists of the National Student Advertising Competition. These students have been deemed the best by leading advertising executives from across the country.  
Learn how you can participate >>

4:00pm-5:30pm


Council of Governors Meeting

Chambers 2 & 4, Mayor's Suite Level

4:45pm-5:30pm


NSAC Recruiter Insight Session

Orpheum Room, 2nd Level

5:00pm-5:45pm


Mosaic Awards Reception

Crescent City Ballroom, Mezzanine Level

6:00pm-9:00pm


SPECIAL EVENT

Mosaic Awards & Gala Dinner

Roosevelt Ballroom, Mezzanine Level
The AAF's Mosaic Awards recognize companies, agencies and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Past recipients have embraced advanced marketing techniques and business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment. Learn more about the Mosaic Awards and this year's winners >>

7:00am-6:00pm

COMPETITION

National Student Advertising Competition (NSAC) Presentations

Orpheum Room, 2nd Level
The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels. At the last and final round of the NSAC competition, the top eight teams compete for  first- through third-place as the judges’ panel considers their plans books and presentations, Winners will be recognized at the NSAC Luncheon on Friday, June 9. Learn more about the NSAC here >>

7:30am-5:00pm

Registration

Crescent City Ballroom, Mezzanine Level

8:15am-9:15am

District Meetings

District 2:
Chamber 1, Mayor's Suite Level
District 3:
Napoleon Room, Mezzanine Level
District 4:
Chamber 4, Mayor's Suite Level
District 5:
Director's Room, 2nd Level
District 6:
Lafitte Room, Mezzanine Level
District 7:
Chamber 2, Mayor's Suite Level
District 8:
Tower 2, Floor 3, Room 45
District 9:
Producer's Room, 2nd Level
District 10:
Chamber 3, Mayor's Suite Level
District 11:
Crescent City Ballroom, Mezzanine Level
District 12: 
Tower 2, Floor 4, Room 45
District 14: 
Tower 2, Floor 5, Room 45
District 15: 
Tower 2, Floor 6, Room 45

9:00am-10:00am

Mosaic Next Generation Leadership Council Meeting

Bienville Room, Mezzanine Level
The Mosaic Next Generation Leadership Council is a way to mentor aspiring young talent to become future leaders of the advertising industry. It is composed of seven individuals with three to six years of professional experience, who are tasked with contributing to the AAF's Mosaic Center’s programming and networks. Responsibilities include developing new and relevant content for the Most Promising Multicultural Students program, leading social media promotion and coverage for all Mosaic Center events, selecting recipients for student-related Mosaic Awards categories and engaging with Mosaic Alumni and Friends Association networks. Learn more about the Mosaic Center and its programming >>

9:00am-5:00pm


NSAC Recruiters Expo

Orpheum Room Foyer, 2nd Level
The NSAC Recruiters Expo give companies the chance to meet and explore career opportunities with the finalists of the National Student Advertising Competition. Featuring: Chicago Portfolio School, Deutsch, Octagon and RPA.  Learn how you can participate >>

9:15am-10:15am

LEARNING LAB

How to Turn a Presentation into an Experience

Waldorf Astoria Ballroom, Mezzanine Level
The success of every idea depends on the strength of how it’s presented. We’ve all had that one “big idea” – that passion project we’ve worked through the night and into the morning. Everyone has felt the drive that comes with it, and the desire to see it come to life. However, the next groundbreaking idea can’t be hindered or ignored just because it was presented badly. That’s why, in this presentation, Kenny Nguyen of Big Fish Presentations details the process of how they craft engaging content, create memorable and simple design, and execute powerful delivery for some of the world’s biggest brands.

Kenny Nguyen
CEO, Three Sixty Eight

 

9:30am-10:30am

CLUB WORKSHOP

New Officers Orientation

Chamber 2, Mayor's Suite Level
Learn how to make your year as club president successful and fun!

10:00am-4:00pm


COMPETITION

Ad 2 Public Service Competition

Conti Room, Mezzanine Level
Ad 2 National is the young professionals’ division of the American Advertising Federation, whose members are 32 years old or younger. Ad 2’s flagship program, Public Service, utilizes their members’ skills and abilities to give back to their local communities.  Ad 2 clubs are then given the opportunity to showcase their campaigns and compete during ADMERICA. 

10:30am-11:30am

LEARNING LAB

Being a Purpose-Driven Company in Today’s Political Climate

Waldorf Astoria Ballroom, Mezzanine Level
In the face of today’s divisive political climate around the world, creative activism has taken off.  Many of these creative activists work in the advertising and marketing industry.  Join a discussion around how 72andSunny is navigating the state of the world today, while empowering employees to use their skills and talents to make an impact around their values and personal passions.

John Boiler
Creative Co-Chair/Founder
72andSunny

Sedef Onar
Chief Talent Officer/Partner
72andSunny​

Evin Shutt
Chief Operating Officer/Partner
72andSunny

 

10:30am-12:00pm


Mosaic Council Meeting

Bienville Room, Mezzanine Level
The AAF's Mosaic Council is comprised of a group of national advertisers, general market and multicultural advertising agencies, media organizations and suppliers. As the advertising industry's premier think tank on diversity and inclusion, the council identifies best practices for achieving greater industry multiculturalism while advancing the common interest of all industry segments. Learn more about the Mosaic Center and its programming >>

11:00am-12:00pm


CLUB WORKSHOP

Unlocking the Barrier Between Ad2 Membership and Your Local AAF Club: A Panel Discussion

Chamber 2, Mayor's Suite Level

11:30am-11:50am

LEARNING LAB

10 Tips in 20 Minutes to Tip the Pitch in the Winning Direction

Chamber 1, Mayor's Suite Level
What makes a great RFI? How do you “create chemistry”?  Why are some agency videos engaging while others are snoozers?  What are some key pointers for a final pitch?  New business executives would love to be a fly on the wall in closed-doors client meetings to hear best and worst practices from competitive agencies.  See the dos and don’ts through the eyes of a search consultant who has managed a myriad of reviews over the past 16 years. Learn about the good, bad and ugly through stories and examples of what resonated and what should be buried.  Whether you’re a new biz veteran or just entering the field, listen to Lisa give agencies the advice they need to put their best foot forward and increase their chances of winning new accounts when pitching new business.  

Lisa Colantuono
Co-President, AAR Partners;
Co-Founder, Access Confidential

 

12:30pm-1:30pm

LEARNING LAB

Make Some Room: An Experiential Approach to Unconscious Bias

Waldorf Astoria Ballroom, Mezzanine Level
How do you get people to care about an issue that they cannot relate to? Furthermore, how do you get them to actually do something about it? Growing evidence shows that traditional unconscious bias trainings are often ineffective and can even be counter-productive. SapientRazorfish and Second Story created an experiential workshop to help transform their culture from the inside out. Their new approach combines storytelling and technology to influence action by architecting emotion. This presentation shares the tools and methods used to design the workshop, learnings from initial sessions, and their plans to roll out globally.

Kendra Hatcher King
Vice President, Marketing Engagement 
SapientRazorfish

Pavani Yalla

Experience Design Lead 
Second Story, SapientRazorfish 

 

1:15pm-2:15pm

Eastern Region Meeting

Chamber 3, Mayor's Suite Level

1:15pm-2:15pm

Central Region Meeting

Chamber 2, Mayor's Suite Level

1:15pm-2:15pm

Western Region Meeting

Chamber 1, Mayor's Suite Level

2:30pm-3:45pm


ADMERICA WELCOME & KEYNOTE

What is the Agency of the Future?

Roosevelt Ballroom, Mezzanine Level
sparks & honey CEO, Terry Young, shares insights about new agency models and unpacks Q, sparks and honey’s cultural intelligence product that combines data, human networks, platforms and culture briefings to provide strategy, intelligence, and innovation to Fortune 500 brands, industry disruptors, and government. He will also be joined on stage by Tiffany R. Warren, SVP, Chief Diversity Officer at Omnicom and Founder of ADCOLOR for an imitate discussion around some of the biggest trends impacting brands and agencies in 2017 including the ability spectrum, future of work, the new language of gender, the third coast and inclusivity.

Tiffany R. Warren
SVP, Chief Diversity Officer, Omnicom Group
Founder, ADCOLOR

Terry Young
Founder & CEO
sparks & honey​

 

4:00pm-6:00pm


National Board of Directors Meeting

Blue Room, Lobby Level

5:00pm-6:00pm


Ad 2 Idea Exchange, Part 3

Conti Room, Mezzanine Level

6:30pm-8:30pm


SPECIAL EVENT

Chairman’s Reception

Mardi Gras World & Grand Oaks Mansion, 1380 Port of New Orleans Place
Join our host David Messinger, Chairman of AAF's National Board of Directors  and Co-Head, CAA Marketing, Creative Artists Agency as we walk through the Float Den in Mardi Gras World. We'll also take a step in time at the Grand Oaks Mansion, New Orleans' onlu indoor replica of an antebellum mansion. Transportation from the Roosevelt will be provided for all registered attendees. View the Grand Oaks Mansion website >>

8:00am-9:30am

Morning Session & Continental Breakfast

Roosevelt Ballroom, Mezzanine Level
AAF Business Meeting, Chairman’s Presentation, ADMERICA 2018 Announcement

KEYNOTE

A Rising Tide

Over the last decade, the advertising and marketing community has made significant strides when it comes to advancing diversity and inclusion. But just who has been helped, and who has been left behind?  This panel discussion will address the progress we’ve made as an industry and will look at the work that remains to be done. He’ll offer tactical steps on what leaders and the industry can do to ensure that a rising tide really does lift all boats.

Carter Murray
Worldwide CEO, FCB

Presentation of Barton A. Cummings Gold Medal Award

The Barton A. Cummings Gold Medal Award recognizes distinguished individuals for their volunteer service to advertising through volunteer work with the AAF.

Honoree

Tiffany R. Warren
SVP, Chief Diversity Officer, Omnicom Group
Founder, ADCOLOR

 

9:30am-10:30am

LEARNING LAB

Return On Ideas—How to Prove the Value of Design and Creativity Through Neuroscience



Waldorf Astoria Ballroom, Mezzanine Level
One of the endless debates in marketing is if creative ideas truly work better. Art versus science. Brand versus direct. Right versus left. Some consider creative ideas as marketing fluff. When recessions rise or profits plummet, the instinct is to go back to straightforward and logical communications to save the day. In this session, Adam Morgan (Senior Creative Director from Adobe) will show how emotional ideas impact income more than a straightforward message by using modern studies on the brain and neuroscience, rather than relying on popular case studies or subjective creative examples. You’ll learn how creative ideas work better and why emotional advertising isn't fluffy. It's the right way to communicate with customers. The less risky way to build a business. More than that, it's your best bet to improving the bottom line. Join us for the epic story of neuroscience, creativity, and ROI.

Adam Morgan
Senior Creative Director, Adobe  


9:30am-10:30am


Ad 2 Idea Exchange, Part 4

Conti Room, Mezzanine Level

9:30am-11:30am


CLUB WORKSHOP

Club Management Roundtables

Chambers 1 & 3, Mayor's Suite Level
Roundtable discussions with club leaders who face the same challenges in the day–to–day management of your local ad club. 

9:30am-11:30am


American Advertising Awards Committee Meeting

Chamber 2 & 4, Mayor's Suite Level

10:15am-11:00am


Recruiter Insight Session: Droga5

Orpheum Room, 2nd Level

10:30am-11:30am


CLUB WORKSHOP

Ad 2 Professional Development Workshop

Conti Room, Mezzanine Level

10:45am-11:45am

LEARNING LAB

Shattering Limitations in Leadership

Waldorf Astoria Ballroom, Mezzanine Level
Inspired by her TEDx Talk, Dima uses her personal story of transformation as a powerful tool to encourage others to face and conquer their internal limitations. This session sparks a guiding light for each individual's journey of self-discovery and leadership growth. Dima equips the audience with the tools and inspiration needed to shatter internal limitations and emerge as empowered individuals and leaders.  To watch Dima's TEDx Talk, visit this link. For more information about Dima's leadership and coaching work, visit her website at dimaghawi.com.

Dima Ghawi 
Leadership Speaker & Executive Coach 
Dima Ghawi, LLC

11:15am-12:00pm

Recruiter Insight Session: Chicago Portfolio School

Orpheum Ballroom, 2nd Level

11:30am-12:00pm


Reception

Crescent City Ballroom, Mezzanine Level

12:15pm-2:30pm


SPECIAL EVENT

NSAC Luncheon & Keynote

Roosevelt Ballroom, Mezzanine Level
Announcement of the 2017 NSAC winning team and performance of the winning presentation.

KEYNOTE

The Culture of Proximity: Viacom Velocity Shares Why Culture Matters in Marketing Today

As marketers it’s critical to stay on the pulse of the culture in which our consumers operate. It’s a challenge because culture is noisy and moves so fast that, every day it seems like we’re reacting to something new. How do we stop reacting to every cultural lightning flash and start understanding the larger climate we’re operating in? It starts by understanding the “why” behind the things we see our consumers doing. What are they feeling? What is empowering them?  This exploration helps us uncover the root cause of the cultural changes we’re seeing. In this session Dario Spina (CMO Viacom Velocity) will share Viacom’s new study and film The Culture of Proximity which defines cultures new operating system and explores implications for brands and marketers. 



Brie Linkenhoker, Ph.D.
Director, Worldview Stanford

Andy Pimentel
Principal, Schireson 

Dario Spina
Chief Marketing Officer, Viacom Velocity 


Presentation of Distinguished Advertising Educator Award

This award honors an educator who has made significant contributions to advertising education during their career of distinguished teaching.

Honoree

Dave Koranda
Senior Instructor, University of Oregon



Presentation of College Chapter Membership Awards

Each year, the American Advertising Federation recognizes two college chapters for outstanding membership growth by providing a complimentary trip to ADMERICA. 

Winners

Largest Chapter: University of Illinois
Largest Growth: Brigham Young University

 

2:45pm-3:15pm


NSAC Review

Orpheum Room, 2nd Level

2:45pm-3:45pm


CLUB WORKSHOP

What Does the Future Ad Club Look Like?

Chambers 2 & 4, Mayor's Suite Level

2:45pm-3:45pm


CLUB WORKSHOP

Increase Club Revenues with the American Advertising Awards

Waldorf Astoria Ballroom, Mezzanine Level
 The American Advertising Awards is the biggest money maker for most clubs each year. ADDY Veteran Mark Landon will share his tips and secrets about making a good thing even better. 

3:30pm-7:30pm


National Education Executive Committee (NEEC) Meeting

Chamber 1, Mayor's Suite Level
The NEEC ensures that AAF’s educational programs are meaningful for students pursuing academic studies in advertising and reviews ongoing initiatives that supports both students and educators including AAF’s student conference on advertising, academic webinars for college students and faculty advisors, the National Student Advertising Competition, recruitment of new college chapters, etc.

5:30pm-5:45pm


Ad 2 Public Service Competition Winner Announcement

Conti Room, Mezzanine Level

7:30am-3:00pm

Registration

Crescent City Ballroom, Mezzanine Level

8:00am-12:00pm

NEEC Meeting

Chamber 1, Mayor's Suite Level

8:45am-9:45am


CLUB WORKSHOP

How’d They Do That?

Orpheum Room, 2nd Level
Discover the keys to success from a panel of this year’s club achievement winners. This open discussion will bring you the insight you need to tackle your club’s challenges.

9:00am-10:00am


Ad 2 Incoming Leaders Forum

Conti Room, Mezzanine Level

10:00am-11:00am

CLUB WORKSHOP

Recruiting Future Leaders

Chamber 3, Mayor's Suite Level

10:00am-11:00am


CLUB WORKSHOP

Value and Benefits of AAF Membership

Orpheum Room, 2nd Level

10:00am-11:00am


Ad 2 Professional Development Workshop

Conti Room, Mezzanine Level

11:30am-12:00pm

Reception

Crescent City Ballroom, Mezzanine Level

12:00pm-2:00pm


SPECIAL EVENT

Salute to Achievers Luncheon

Roosevelt Ballroom, Mezzanine Level
One of the AAF’s major objectives is to recognize excellence and encourage high standards among industry professionals. The Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs and to showcase the programs and projects that these clubs undertake each year. The competition culminates in the Salute to Achievers Luncheon, a celebration of the Club Achievement winners.

Presentation of Pat Martin Excellence in District Leadership Award

The Pat Martin Excellence in District Leadership Award is awarded to a member of the AAF who exemplifies Pat’s work by making outstanding contributions to his or her District.

Honoree

Susan Cook
President/Creative Director, COOK | A Creative Consultancy

Presentation of Betty Riehl Excellence in Service Award

The Betty Riehl Excellence in Service Award recognizes employees of the AAF's member clubs, federations, districts and national headquarters.

Honoree

Teri Hamburger
Executive Director, AAF Omaha

Presentation of Chic Davis Memorial Award

The Chic Davis Memorial Award was developed to honor AAF members whose service is committed to the success of the American Advertising Awards

Honoree

Karli Figueroa
Atlanta Ad Club

 

2:30pm-4:00pm

Ad 2 Board of Directors Meeting

Conti Room, Mezzanine Level

4:30pm-7:00pm


American Advertising Awards Will-Call

Crescent City Ballroom, Mezzanine Level

5:30pm-6:30pm


American Advertising Awards Reception

Crescent City Ballroom, Mezzanine Level

6:30pm-8:30pm


SPECIAL EVENT

American Advertising Awards Show

Roosevelt Ballroom, Mezzanine Level
Please join us for cocktails and heavy hors d’oeuvres as you admire the award-winning work from this year’s American Advertising Award winners displayed throughout the event space. We then invite you to join us for the American Advertising Awards Show to close out the conference on a high note, celebrating the best of the best in creative excellence.