Schedule of Events

9:00am-4:00pm

Executive Directors Seminar & Luncheon

1:30pm-2:30pm

NSAC Registration

​2:30pm-3:30pm


NSAC Student Welcome & Orientation

4:00pm-5:30pm


Council of Governors Meeting

3:45pm-4:30pm


NSAC Recruiter Insight Session

Saints Suite 500
The NSAC Recruiter Insight Sessions give companies the chance to meet and explore career opportunities with the finalists of the National Student Advertising Competition. These students have been deemed the best by leading advertising executives from across the country.  
Learn how you can participate >>

4:45pm-5:30pm


NSAC Recruiter Insight Session

5:30pm-6:00pm


Mosaic Awards Reception

6:00pm-9:00pm


Mosaic Awards & Gala Dinner

The AAF's Mosaic Awards recognize companies, agencies and individuals whose commitment to diversity and inclusion is evident through their creative work and organization-wide initiatives. Past recipients have embraced advanced marketing techniques and business practices and have developed diversity programs that not only help improve the bottom line, but also secure a relevant role in a continuously evolving corporate environment.
Learn more about the Mosaic Awards and this year's winners >>

9:00pm-11:00pm


Mosaic Awards After-Party

7:00am-6:00pm

National Student Advertising Competition (NSAC) Presentations

The National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan and then pitch their work to advertising professionals at the district, semi-final and national levels. At the last and final round of the NSAC competition, the top eight teams compete for  first- through third-place as the judges’ panel considers their plans books and presentations, Winners will be recognized at the NSAC Luncheon on Friday, June 9.
Learn more about the NSAC here >>

7:00am-6:00pm

NSAC Recruiters Expo

The NSAC Recruiters Expo give companies the chance to meet and explore career opportunities with the finalists of the National Student Advertising Competition.  
Learn how you can participate >>

8:15am-9:45am

District Meetings

9:00am-10:15am

Mosaic Next Generation Leadership Council Meeting

The Mosaic Next Generation Leadership Council is a way to mentor aspiring young talent to become future leaders of the advertising industry. It is composed of seven individuals with three to six years of professional experience, who are tasked with contributing to the AAF's Mosaic Center’s programming and networks. Responsibilities include developing new and relevant content for the Most Promising Multicultural Students program, leading social media promotion and coverage for all Mosaic Center events, selecting recipients for student-related Mosaic Awards categories and engaging with Mosaic Alumni and Friends Association networks.
Learn more about the Mosaic Center and its programming >>

9:15am-10:15am

LEARNING LAB

How to Turn a Presentation into an Experience

The success of every idea depends on the strength of how it’s presented. We’ve all had that one “big idea” – that passion project we’ve worked through the night and into the morning. Everyone has felt the drive that comes with it, and the desire to see it come to life. However, the next groundbreaking idea can’t be hindered or ignored just because it was presented badly. That’s why, in this presentation, Kenny Nguyen of Big Fish Presentations details the process of how they craft engaging content, create memorable and simple design, and execute powerful delivery for some of the world’s biggest brands.

Kenny Nguyen
CEO, Three Sixty Eight

 

9:00am-5:00pm


Ad 2 Public Service Competition

Ad 2 National is the young professionals’ division of the American Advertising Federation, whose members are 32 years old or younger. Ad 2’s flagship program, Public Service, utilizes their members’ skills and abilities to give back to their local communities.  Ad 2 clubs are then given the opportunity to showcase their campaigns and compete during ADMERICA. 

10:30am-11:30am

LEARNING LAB

Return On Ideas—How to Prove the Value of Design and Creativity Through Neuroscience



One of the endless debates in marketing is if creative ideas truly work better. Art versus science. Brand versus direct. Right versus left. Some consider creative ideas as marketing fluff. When recessions rise or profits plummet, the instinct is to go back to straightforward and logical communications to save the day. In this session, Adam Morgan (Senior Creative Director from Adobe) will show how emotional ideas impact income more than a straightforward message by using modern studies on the brain and neuroscience, rather than relying on popular case studies or subjective creative examples. You’ll learn how creative ideas work better and why emotional advertising isn't fluffy. It's the right way to communicate with customers. The less risky way to build a business. More than that, it's your best bet to improving the bottom line. Join us for the epic story of neuroscience, creativity, and ROI.

Adam Morgan
Senior Creative Director, Adobe  


 

10:30pm-12:30pm


Mosaic Council Meeting

The AAF's Mosaic Council is comprised of a group of national advertisers, general market and multicultural advertising agencies, media organizations and suppliers. As the advertising industry's premier think tank on diversity and inclusion, the council identifies best practices for achieving greater industry multiculturalism while advancing the common interest of all industry segments.
Learn more about the Mosaic Center and its programming >>

11:30am-11:50am

LEARNING LAB

10 Tips in 20 Minutes to Tip the Pitch in the Winning Direction

 What makes a great RFI? How do you “create chemistry”?  Why are some agency videos engaging while others are snoozers?  What are some key pointers for a final pitch?  New business executives would love to be a fly on the wall in closed-doors client meetings to hear best and worst practices from competitive agencies.  See the dos and don’ts through the eyes of a search consultant who has managed a myriad of reviews over the past 16 years. Learn about the good, bad and ugly through stories and examples of what resonated and what should be buried.  Whether you’re a new biz veteran or just entering the field, listen to Lisa give agencies the advice they need to put their best foot forward and increase their chances of winning new accounts when pitching new business.  

Lisa Colantuono
Co-President, AAR Partners;

Co-Founder, Access Confidential

 

2:30pm-3:45pm


Keynote Presentation

4:00pm-6:00pm


National Board of Directors Meeting

6:30pm-8:30pm


Chairman’s Reception at Mardi Gras World

8:00am-8:15am


Morning Session & Continental Breakfast

AAF Business Meeting, Chairman’s Presentation, ADMERICA 2018 Announcement

KEYNOTE

Michael Roth

Chairman & CEO, Interpublic Group

 


9:30am-11:30am


American Advertising Awards Committee Meeting

9:30am-11:30am


LEARNING LAB

9:30am-11:30am


CLUB WORKSHOP

Club Management Roundtables

Roundtable discussions with club leaders who face the same challenges in the day–to–day management of your local ad club. 

9:30am-11:30am


Ad 2 Idea Exchange

10:30am-11:15pm


Recruiter Insight Session

11:30am-12:15pm


Recruiter Insight Session

10:30am-11:45am

LEARNING LAB

11:30am-12:00pm


Reception

12:15pm-2:30pm


NSAC Luncheon

Announcement of the 2017 NSAC winning team and performance of the winning presentation. Presentation of Distinguished Advertising Educator Award. Presentation of College Chapter Membership Awards.

KEYNOTE

Sean Moran
Head of Marketing & Partner Solutions, Viacom

 

2:45pm-3:15pm


NSAC Review

2:45pm-4:00pm


LEARNING LAB

2:45pm-5:00pm


Ad 2 Business Meeting

2:45pm-5:00pm


CLUB WORKSHOP

American Advertising Awards

Attend this dynamic workshop where you will learn everything you need to know to conduct a successful American Advertising Awards Competition in your market. 

3:00pm-5:00pm


District 19 Meeting

4:15pm-5:30pm

LEARNING LAB

5:30pm-7:30pm


National Education Executive Committee (NEEC) Meeting

The NEEC ensures that AAF’s educational programs are meaningful for students pursuing academic studies in advertising and reviews ongoing initiatives that supports both students and educators including AAF’s student conference on advertising, academic webinars for college students and faculty advisors, the National Student Advertising Competition, recruitment of new college chapters, etc.

8:00am-12:00pm


NEEC Meeting

8:45am-9:45am


CLUB WORKSHOP

How’d They Do That?

Discover the keys to success from a panel of this year’s club achievement winners. This open discussion will bring you the insight you need to tackle your club’s challenges.

9:00am-10:30am


Ad 2 Incoming Presidents Forum

10:00am-11:00am

CLUB WORKSHOP

10:00am-11:00am


CLUB WORKSHOP

10:30am-11:00am

Ad 2 Board of Directors Meeting

11:00am-12:00pm


Salute to Achievers VIP Reception

11:00am-12:00pm


Reception

12:00pm-2:00pm


Salute to Achievers Luncheon

One of the AAF’s major objectives is to recognize excellence and encourage high standards among industry professionals. The Club Achievement Competition is designed to recognize outstanding accomplishments of its affiliated advertising clubs and to showcase the programs and projects that these clubs undertake each year. The competition culminates in the Salute to Achievers Luncheon, a celebration of the Club Achievement winners.

2:30pm-3:30pm


Regional Business Meetings

5:00pm-6:30pm


American Advertising Awards Reception

6:30pm-8:30pm


American Advertising Awards Show

The American Advertising Awards represent the true creative spirit of advertising by recognizing all forms of advertising, from all types of media, created by all sizes and types of entrants, from anywhere in the country

8:30pm-9:30pm


American Advertising Awards After-Party