Silver Medal recipients are selected by a panel of judges from each local club. Judges use the following criteria when making their selections:
Contribution to His/Her Company
The recipient must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service.
The recipient must have shown a consistent, high degree of original thinking in their field.
Contributions to the General Advancement of Advertising
The recipient must have worked to increase the stature and raise the standards of the advertising profession.
Contributions to the Community
The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare.