Multicultural Digital Campaign Mosaic Award Winner
William Yu | "#StarringJohnCho"
Scarlett Johansson as Motoko Kusanagi. Emma Stone as Alison Ng. Jim Sturgess as Jeff Ma. White-washing Asian roles in film abounds.
In a leaked email exchange with studio heads, Aaron Sorkin (Oscar-winning writer of The Social Network, Steve Jobs, and The Newsroom) complained about the so-called difficulty of adapting a movie with an Asian protagonist because "there aren't any Asian movie stars."
#StarringJohnCho is a social movement that uses Photoshopped posters of notable films to literally show you what it would look like if today's Hollywood blockbusters cast an Asian- American actor—specifically, John Cho—as their leading man. Launched in May 2016, the project went on to captivate a global audience and generate widespread reactions from the general public, industry professionals, and media publications alike.
Today, only 1% of lead roles go to Asians. But if studies show that films with diverse casts result in higher box office numbers and higher returns on investments for film companies, why doesn't Hollywood cast lead actors to reflect this fact?
But a future is coming when an Asian-American actor is the next tent pole star. #StarringJohnCho creates a reality that brings that vision of tomorrow's Hollywood to today.
Support #StarringJohnCho by sharing the hashtag and help ignite this necessary conversation.
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