Club Achievement Awards

AAF Club Achievement Awards

One of AAF’s major objectives is to recognize excellence and encourage high standards among industry professionals. The Club Achievement Competition is designed to recognize outstanding accomplishments of AAF-affiliated advertising clubs and to showcase the programs and projects that these clubs undertake each year.
The AAF's Club Achievement Competition recognizes local advertising clubs for their initiatives in advertising education, communications, club operations, diversity and multicultural initiatives, government relations, membership, programs and public service. The competition was established to honor the significant contributions of the AAF network of professional advertising clubs and to encourage excellence in areas of club operations that contribute to the strength of the AAF's member clubs.

The AAF's member clubs are divided into five divisions based on membership size. Clubs compete within their divisions. These divisions provide for a more equitable competition and an opportunity for any size club to win.

Divisions

Division I              500+ members
Division II             250 to 499 members
Division III           100 to 249 members
Division IV           Under 100 members
Division V            Ad 2 clubs

First, second and third-place awards are designated in each division within each category. A Club of the Year and President of the Year Award is given to the club in each division whose accomplishments receive the highest scores. Winners are recognized at ADMERCIA, the AAF’s annual national conference.

Categories of Entry

Advertising Education 
There are three areas of concentration in advertising education. These are programs for the professional, student and the general public. These programs improve the skills, professionalism and standards of current and future advertising practitioners through education, as well as provide an understanding of - and confidence in - advertising and its contributions to the community and the economy.

Club Operations 
This category focuses on the policies, procedures and leadership development that contribute to the operations of a club or federation.

Communications 
The Communications category assesses collateral materials and/or websites produced and distributed exclusively for the club or federation. 

Diversity & Multicultural Initiatives 
Projects and programs designed to elevate the practice and presence of multiculturalism in the club or federation through professional development, promotion and inclusion are the focus for the Diversity & Multicultural Initiatives category. 

Government Relations 
This category examines the projects and programs designed to build effective relations with local, state and national governments. Relationships are developed through the club or federation’s work to initiate favorable legislation, contribute to the defeat of adverse legislation, educate lawmakers and promote industry self-regulation. 

Membership Development 
This category defines "membership development" as activities designed to enhance local advertising club or federation membership recruitment, retention and involvement. 

Programs 
This category looks at the quality of programming that fosters actively interested membership, well-attended meetings and membership growth. 

Public Service 
The Public Service category focuses on projects that effectively use advertising techniques to support local, regional and/or national programs on behalf of public interests and/or for community betterment.